A strategic customer journey roadmap for your institution to elevate the customer experience to new heights.

Elevate Customer Experiences in Higher Education by Mastering

each Step of the Funnel

Whitepaper

Presented by

The Journey of Susana 🙋‍♀️ 

It's education time! Susana Summer is hungry to learn...

Following research, Susana downloads brochures from a range of schools - but only one can win; but how?

In the Whitepaper:

1 | Susana Summer's student journey

2 | Meet Samantha, our Higher Ed CMO

3 | Critical Stages of your Funnel

a) Increasing Inbound Lead Conversion

b) Qualifying Students for Enrollment

c) Segment your audience like a pro

d) Get social with TikTok Ads

e) Reach students on the GO!

f) Manage your digital assets

4 | A Guide to identifying Gaps in your setup

Looking to elevate your marketing strategy to stand out in the crowded Higher Education landscape with competition and emerging edutech?

Get actionable advice - today!

Presented by

Marketing Cloud is, at its core, a platform that enables users to send hyper-personalized content across channels, at scale.

The vast ecosystem of purpose-built Marketing Cloud ISV solutions unlock many platform use cases for higher education, enabling providers to create new customer experiences and stay competitive.

Eliot Harper

5 x Salesforce Marketing Cloud MVP

In this Whitepaper:

1 | Increasing Inbound Lead Conversion

2 | Qualifying Students for Enrollment

3 | Segment your audience like a pro

4 | Get social with TikTok Ads

5 | Reach students on the GO!

6 | Manage your digital assets

7 | A Guide to identifying Gaps

Looking to elevate your marketing strategy to stand out in the crowded Higher Education landscape with competition and emerging edutech?

Get actionable advice - today!