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SalesWings FAQ
Frequently Asked Questions
Frequently Asked Questions (FAQ)
How can I track sales leads?
SalesWings makes it easy for teams to track their sales leads, notably in the following ways:
- Marketing Teams can simply integrate SalesWings with numerous leading email marketing tools such as Mailchimp or Salesforce Marketing Cloud, to smartly qualify leads before handing them to sales.
- Sales Development Teams (SDR) can track their prospects by integrating with Outbound Sales Tools such as Reply.io, or through their daily outreach emails with Gmail or MS Outlook.
- SalesWings also offers the world's first and only LinkedIn message tracking tool for Sales reps and Business Development reps, in order to identify when LinkedIn prospects visit your website after sending them a message or Inmail.
- Inbound Marketing Teams can add SalesWings tracking to practically track any inbound or sign-up form such as Unbounce, in order to start the tracking when they fill in a form.
The essential tracking is the means to analyze their current and past website visits and build a predictive lead score in real-time. Lastly we will monitor future website visits, no matter how they arrive on your website.
How is SalesWings tracking different from my Newsletter tracking?
SalesWings goes far beyond simple click tracking or page visit tracking. When a marketing lead clicks in your newsletter and visits your site, SalesWings will show you in real-time the following:
- Past website visits: As we track website visitors anonymously around the clock, we will be able to show you when they have visited in the past, before clicking in your newsletter. We'll show you when leads visited your website and what they were most interested in on your site.
- Predictive Lead Score and Lead Qualification: After clicking in your newsletter, SalesWings will analyze your leads current and past website visit using predictive analytics, and identify the top 5 to 15% sales leads based on their likeliness to purchase. This leads to an accurate lead qualification, aligns your marketing team with sales, and ensures a seamless follow-up of your sales team after your marketing campaigns - reaching the hottest leads.
- Future Website Visits: Using our tracking script and cookie tracking on your website, SalesWings will act as a radar and even show you future website visits of your sales leads - no matter how they arrive to your website.
All data can be accessed in real-time on our cockpit, or through our lead scoring add-on for Salesforce, or any other CRM using our API.
What is Predictive Analytics and Predictive Lead Scoring?
Predictive Analytics uses and learns from past data in order to predict the future behavior of individuals.
In the case of SalesWings Predictive Lead Scoring, we use behavioral data from your sales leads website visits, in order to predict the top 5 to 15% of your sales leads who are most likely to be in the decision stage to make a purchase.
SalesWings therefore offers an advanced way to qualify the top marketing leads in order to hand over the best ones to the sales team in an intuitive way.
Research shows that the corporate website is an important information point for buyers as they go around evaluating vendors. Furthermore, there is a tendency of a preference of buyers to evaluate their options on their own, leading to shorter decision cycles when they become visible to sales teams.
Identifying this moment of opportunity is crucial for sales teams to remain competitive.
(The following article named "What is Lead Scoring?" explains in detail the Lead Scoring methodology.)
What business problem does SalesWings solve?
SalesWings is deployed by both B2B and B2C businesses, seeking to qualify their leads efficiently based on their likeliness to do business with them.
CEO's, Commercial Directors and Marketing Executives find SalesWings an effective when it comes to aligning their marketing and sales teams on leads who are to be prioritized. Through the efficient sales lead qualification of any number of marketing leads using preditive analytics, sales teams can consistently engage with the top 5 to 15% most sales ready leads.
Sales Directors who manage Outbound Sales Teams or Call Centers using outbound sales or email cadence technology, are able to give sales teams a constant focus on lead who are most engaged. Going well beyond click and open tracking, sales teams receive decisive feedback on what leads are actively considering doing business with your company.
Sales Teams, Sales Development Reps, Business Development Reps and Entrepreneurs use our Gmail and Outlook plugin in order to individually trigger website tracking and understand what leads they need to prioritize to increase their deal closing rate and accelerate their sales results. SalesWings also allows reps prospecting on LinkedIn, to track LinkedIn messages and InMails using our Chrome extension.
What industries use predictive activity lead scoring?
SalesWings is deployed in a variety of sectors and customers can be found both in the B2B and in the B2C space.
More important than to think of industries is the following: We recommend using SalesWings when you aim to accelerate your sales and deal flow by prioritizing your leads for your sales team who are interested in purchasing your product or service, and when your website offers useful business information to your buyers.
Examples of B2B industry segments are Software-as-a-Service, various technology sectors, media and ad space companies, financial services providers, professional services providers, conference and exhibition management, head hunter and recruitement firms, corporate hotel chains, banks, or digital marketing companies.
Examples of B2C industry segments are executive education and universities, solar panel sellers, car brands and dealerships, telecommunications, insurances, home security solution providers, conference ticket sales, timeshare and hotel chains, money lenders or banks.
Is my contact data and credit card data safe?
SalesWings takes data safety seriously and undertakes ongoing measures to stay up to date with threats. The SalesWings application has successfully passed a comprehensive security inspection from Salesforce.com, and has resisted to several penetration tests.
Securely accessing and communicating with our database provider involves not just having the proper over-the-network-encrypted credentials but proper placement of all entities that connect to our database limiting the ability of non-trusted entities to gain access to our database. All our database transactions are made over a Secure Socket Layer (SSL) on top of a SCRAM-SHA1 authentication method.
Any action going to, coming from, or inside the application are performed over a secure SSL channel and require a credential validation. We also use Cross Site Request Forgery (CSRF) Tokens in order to make sure it is not a hackers intent to access your data.
We use Stripe as a payment gateway for our credit card transactions. We do not store any credit card details or any other payment information in our database. Stripe is a PCI-Compliant payment gateway that forces SSL communication with SalesWings. All card numbers are stored encrypted by Stripe on disk using AES-256.
Data breaches from governments, financial institutions and other major companies show that there is never a ultimate security for any data you upload to the internet. But we do take all measurements to our best abilities to prevent this. Please also read our privacy policy for more detailed information how we treat your data.
Where is my data stored?
Our application’s cloud servers are hosted on Heroku EU which are located in Ireland; Our database provider mLab is running on AWS EU in Ireland, and upon our request we are guaranteed that the data does not leave the European Union. If you use our integrations such as our Salesforce lead scoring integration we may push data to third party applications. This falls under agreements that are established between you and those third party companies.
Details on the Heroku Security and Privacy can be found here:
Privacy: https://www.heroku.com/policy/privacy
Security: https://www.heroku.com/policy/security
Further information can be found in our privacy policy.
When does SalesWings NOT make sense?
SalesWings is highly effective for marketing and sales teams to prioritize sales actions for sales teams who are proactively reaching out to sales leads. It is therefore important that there is a personal buyer - seller relationship.
If you are selling lower priced products on e-commerce, do not have any website at all, or have just a hand-full of regular customers - you may not need SalesWings.
Are there discounts for non-profit organisations?
Yes, SalesWings offers up to 50% discount for non-profit organisations.
Do you offer an API?
Yes, SalesWings provides an API to integrate SalesWings with your CRM or any other relevant tool. Please contact us here in order to get access.
Can I cancel SalesWings any time?
SalesWings offers annual or quarterly subscriptions. Contracts can be cancelled for the end of the term.
