Education's Changing Environment
Higher education institutions and companies providing diverse ways of learning work within a complex environment - and constantly new types of competition.
Innovation is constant, buying cycles long, decision making complex and lead volumes fluctuate with regular peaks. Sales and marketing operations face truly unique challenges.
To stay competitive, education institutions must uphold a high-level of customer experience around marketing campaigns, and empower their admission teams with the insights they need to stay focused, and stay relevant with each student, parent and corporate learner.
Industry specific challenges.
⚡ Students, parents and corporate learners typically research for months and years for the right education institution.
⚡ Long buying cycles bear the risk of missing the moment when a student is ready to visit and speak to the admissions team.
⚡ Seasonalities lead to high volume of prospective students during peak times.
⚡ Admission teams and reps struggle to stay focused on the leads that are in decision making phase, vs. doing preliminary research.
⚡ Longer web forms leads to high form abandonment rates of application forms.
⚡ Students expect a personalized experience, end-to-end, requiring understanding of each individual student.
⚡ Education institutions are missing data points that allow them to share content that is relevant to the students, notably in regards to the programs and courses the student is most interested in.
How SalesWings supports Education.
🏆 Real-time website and student journey tracking allows to gain insights into the likeliness to enroll, as well as a detailed understanding of which programs, courses and topics a student is most interested in.
🏆 SalesWings identifies form / funnel drop-off, allowing to recover students that have abandoned a form.
🏆 User-friendly lead scoring and grading allows to qualify students reliably, allowing for sales efficiency on the admissions team by providing focus when the volume of prospective students is high.
🏆 Sales insights highlight the courses, programs and topics a student is most interested in. This allows for a personalized sales engagement, by addressing the key questions and sharing the right material.
🏆 SalesWings data allows to create targeted segments for nurturing journeys, both direct (email, sms, etc) and paid advertisement. This results in an increase of click-through rates of up to 800%, while lowering cost-per-click for paid advertisement.
🏆 Marketing attribution dashboards show which campaigns, emails and ads influence student admission rates and opportunities.
