Lead Scoring with Segment.com

This guide is presented to you by SalesWings, 
a registered Segment Select partner.

An introduction to CDP, Segment.com & leveraging its data for creating superior lead scoring models.

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You will learn...

How to leverage lead data in Segment.com to qualify leads and accounts for sales

The 4 dimensions in Lead Scoring and its benefits for sales and marketing alignment

Surfacing Segment insights to sales in Salesforce

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