Financial Services
How Ascensus strengthens the marketing-to-sales handoff with SalesWings’ actionable buyer intent signals
Marketing teams can see engagement across campaigns and digital channels, but that data is only useful to Sales when it is available where reps already work.
Ascensus uses SalesWings to bring buyer activity, intent and interests into Salesforce, giving sales teams more context when prioritising outreach and preparing conversations.
What the team wanted to improve
- Give Sales clearer visibility into buyer activity and interests
- Make intent signals available directly inside Salesforce
- Strengthen the handoff between Marketing and Sales with more useful context
The result is a more informed handoff: reps can see why an account or contact is worth attention, understand what they have been engaging with and use that context to guide outreach.
Full customer story
See how Ascensus puts buyer intent into the hands of Sales
Read the full case study for the challenge, approach and how buyer activity is made actionable inside Salesforce.
Read the full Ascensus case study
The full case study opens as a PDF.
