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Qualify your leads and accounts based on data from Segment

 

Connect Segment data to your leads, contacts and accounts for real-time lead and account qualification and segmentation.

 

Put your Segment.com data to work for your Marketing Operations Team

| No-code 360° Lead Scoring for Twilio Segment

Quickly connect your Segment.com Track, Page, Screen and Identify events and attribute data to leads and accounts, and leverage it for 360° lead qualification.

Qualify and score leads, contacts and accounts using predictive lead scoring, multiple scoring and grading models, and surface all data automatically in Salesforce.com.

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Purposeful Sales Insights for Salesforce.com

| Surface key data to sales without coding

Bring all of your Segment.com data into Salesforce.com and help your sales teams understand your leads and accounts like never before.

Examples include key activity from your website, your application, purchases, interests, or simply marketing engagement such as email opens and clicks.

Display data in a user-friendly way to the sales teams to make them better, faster, and more profitable.

Easily report on Segment.com data in your CRM

| Report on Segment data in Salesforce.com

Report on any Segment.com data and audience inside Salesforce linked to leads, contacts, accounts and opportunities.

For instance, you could report on email open and click data from third-party marketing solutions like Braze, Iterable, or else.

Gain insights how engagement impacts outcomes in your CRM, or provide your sales team with a report of leads who perform specific actions.

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