Behavioral lead scoring software built for modern sales and marketing teams.
SalesWings combines first-party buyer activity with your Salesforce CRM data to automatically score leads, contacts and accounts.
✨ Lead and account fit: Score prospects against your ideal customer profile using demographic, firmographic and Salesforce CRM data.
✨ Behavioral engagement: Track website visits, content consumption, email engagement and other first-party interactions to understand each buyer's interests.
✨ Buying intent: Identify meaningful patterns, recent activity and engagement with high-value content to surface leads and accounts that deserve attention.
Prioritize the leads and accounts that match your ICP
Combine behavioral engagement data with CRM, firmographic and account data to identify the buyers most likely to convert
SalesWings helps teams qualify leads, contacts, accounts and opportunities based on both engagement and fit.
✨ No-code lead, contact, account and opportunity grading
✨ Access any (!) data in your Salesforce CRM to identify fit
✨ Create multiple grades for different teams and purposes
.
Activate lead scoring directly inside your existing workflows
Push lead scoring and qualification data into the tools your sales and marketing teams already use.
Some teams work leads. Others focus on accounts. Or, they monitor their opportunities. Our world-class, out-of-the-box Salesforce integration allows you to enhance any existing process with data natively living in Salesforce, on all your key commercial Salesforce objects.
✨ Certified Salesforce integration
✨ CRM and marketing automation workflows
✨ Real-time scoring updates
✨ APIs, Segment, Braze and Zapier integrations
Lead scoring in practice
Lead scoring in action: three customer outcomes
Real examples of how teams use buyer engagement and qualification signals to improve results.
Nonprofit
+180%
Increase in annual recruitment over two years
TEACH.org
Read case study (PDF) →Higher education
+33%
Relative increase in prospective-student conversion, from 15% to 20%
Instituto San Ignacio de Loyola
Read case study (PDF) →B2B SaaS
35 days
To build a functioning B2B lead funnel alongside an existing B2C Salesforce setup
Logos
Read case study (PDF) →