SalesWings Customer Case studies
How understanding buyer intent drove revenue across different industries
Thirteen teams, what each one was trying to fix, and what changed after they gained a deep understanding of their buyers’ intent.
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How the leading Volkswagen automotive distributor in Denmark, Semler, increased conversion rates with SalesWings
A working B2B funnel in just 35 days
The problemAs its B2B business grew, Logos needed to understand prospects’ interests and qualify demand beyond form submissions, without waiting for its wider Salesforce environment to be restructured.
What changedSalesWings brought behavioral engagement and interest context into Salesforce, helping Marketing put its B2B qualification framework into practice and giving Sales more relevant information for discovery conversations.
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Buyer intent made visible across complex financial-services journeys
The problemLong, complex buying journeys made it difficult to see which prospects were actively researching and where sales attention should go first.
What changedSalesWings connected behavioral engagement to Salesforce, giving teams a clearer view of buyer intent and a practical way to prioritize follow-up around the prospects showing real interest.
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Up to 150 open leads per rep, now systematically triaged
The problemRising digital lead volume outpaced the team’s ability to judge quality, with marketing spend disconnected from Salesforce pipeline and some reps carrying up to 150 open leads.
What changedBehavioral scoring and fit grading inside Salesforce let the team triage inbound leads, judge campaign quality within days, and trace digital activity through to closed-won revenue.
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Inquiry cost per acquisition reduced by more than 30%
The problemCampaign performance was judged on figures supplied by an external agency, so the in-house team had no independent view of which investment was actually producing results.
What changedFirst-party data on how each inquiry behaved let marketing tie spend to real outcomes and shift budget onto the activity that was actually converting. Live within one month.
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130,000 monthly website sessions connected to CRM records
The problemMigrating from HubSpot to Salesforce left the team blind to how buyers were engaging, with no foundation for the audience and reporting work that depended on it.
What changedBuyer intent now lands directly in the CRM, so sales and marketing finally work from the same picture of the same customer instead of two disconnected ones.
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+33% prospective student enrollment conversion
The problemA competitive Latin American market produced a high volume of inquiries, but only a fraction of those people ever intended to enroll.
What changedKnowing which applicants had real intent to enroll let admissions qualify on evidence rather than on the fact that a form had been filled.
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85% open rate and 25% click-through rate on targeted campaigns
The problemA broad customer base meant broad, one-size-fits-all campaigns, with no understanding of what any individual buyer was actually interested in.
What changedKnowing what each buyer was in the market for let the team build audiences around real interest and personalize every campaign to it.
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Reps able to separate real intent from casual readership
The problemEvery published report and conference appearance generated a wave of inbound interest, with no reliable way to tell a warm prospect from a curious reader.
What changedReps could see which readers were actually in market, so their time went to the conversations most likely to turn into pipeline.
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Buyer-ready visitors separated from casual browsers
The problemAn independent estate agency’s website attracts far more casual browsers than people in an active home search, and agents have limited time to spend on either.
What changedAgents could tell an active home search from idle curiosity, and knew what a buyer was after before picking up the phone.
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Lead-level visibility of configurator drop-off
The problemA high volume of low-quality inquiries on a considered, high-value purchase, with no understanding of what each customer wanted before they dropped out.
What changedThe team could win back buyers who had walked away mid-purchase, and open the conversation already knowing what that customer wanted.
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+180% annual recruitment
The problemA nonprofit supporting the next generation of teachers held plenty of engagement data, but none of it was in a form the recruitment team could act on.
What changedThat engagement turned into a clear signal of who was moving toward the classroom, and what the next-best action was for each candidate.
Read the case study →Raw engagement data turned into a priority list
The problemPlenty of engagement data flowed through the firm’s systems, but volume alone does not tell an account team where the real opportunity sits.
What changedAccount teams could see which accounts were in motion and who inside them was paying attention, so outreach went where it counted.
Read the case study →Visibility into which prospects were actively moving
The problemLong, relationship-driven, low-volume sales cycles make it easy to assume intent data does not apply, leaving prioritization to instinct and recency.
What changedReal intent signals revealed which relationships were quietly advancing, instead of leaving the team to judge by who had replied most recently.
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Sales and marketing working from one shared model
The problemSales and marketing held different pictures of what was driving revenue, which made campaign investment hard to defend or repeat.
What changedOne legible view of which activity influenced pipeline gave both teams a shared, defensible account of what marketing was contributing.
Read the case study →No case studies in that industry yet. Talk to us about your setup.
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