ONE SHARED PICTURE
More than just lead scoring for education.
Prospective students, parents and corporate learners may spend months comparing programs. Around intake deadlines, admissions teams need to distinguish serious inquiries from early research.
UNDERSTAND BUYER INTEREST
Understand which programs prospective students are considering.
Connect tracked course-page visits, application activity and campaign engagement with known leads and contacts in Salesforce.
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See course, program and subject interests.
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Spot renewed interest before intake deadlines.
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Understand application drop-off where events are tracked.
SUPPORT YOUR TEAMS
Prioritize admissions follow-up during peak inquiry periods.
Help admissions focus on relevant applicants, while marketing operations personalizes communications and assesses which campaigns contribute to applications and enrollments.
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Salesforce lead scoring and fit grading for admissions.
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Program-interest segments for personalized nurture.
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Marketing attribution and campaign reporting against Salesforce enrollment outcomes.
CUSTOMER RESULTS
Real results across education and recruitment.
Different organizations. A common need to understand engagement and act on it.
33%
higher enrollment conversion
Saint Ignatius of Loyola Institute
From 15% to 20% prospective-student conversion in one year.
180%
increase in annual recruitment
TEACH.org
Reported over two years of recruitment activity.
FAQ
Frequently asked questions
How can admissions teams prioritize prospects during enrollment peaks?
SalesWings combines tracked engagement and program interests with configurable lead scoring in Salesforce. Admissions teams can recognize renewed interest and focus their follow-up as inquiry volumes increase around intake deadlines.
What is buyer intent data for education?
Engagement signals from known prospective students or B2B leads/accounts, such as visits to programs, course information and admissions pages. SalesWings brings this context into Salesforce.
How is this different from lead scoring?
Scoring is one way to prioritize. SalesWings also shows interests, activity history, account context and segments that can help sales and marketing work together.
Can we personalize lead communications?
Behavioral interests and engagement segments can inform relevant nurture and follow-up in supported marketing platforms.
Does SalesWings support marketing attribution?
Yes, you can see which campaigns any lead or account has interacted with in order to refine campaign spend using useful Salesforce reports which come out of the box.
Does it replace Salesforce Marketing Cloud?
No. SalesWings complements Salesforce and supported marketing platforms with behavioral intelligence and prioritization.
See the full picture of student interest.
Explore how SalesWings can support your admissions, marketing and Salesforce teams.
