Behavioral segmentation groups your leads by their actions, not their demographics.

Two people with identical job titles, company size, and industry can behave completely differently.

One may be seriously researching your brand while the other hasn't opened an email in months.

Same demographic. Different behavior. Different segment.

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Trigger the right message the moment a segment changes

If your segments only update once a month, your messaging is always a step behind. Real engagement changes daily, and campaigns should follow it — not wait for the next manual list pull.

Push segment changes into your marketing tools the moment they happen.

✨ Real-time segment sync to Braze, Marketing Cloud & more

✨ Native integration into Salesforce CRM

✨ Delivered as automated journeys, alerts & campaign triggers

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Behavioral segmentation turns relevance into pipeline

The attention span of your leads and accounts is record-low, but they will listen if you send them relevant information. Segmenting on real behavior, not just static attributes, goes a long way.

Higher click-through-rates, lower opt-outs, and more marketing-generated pipeline is the result.

✨ Powerful behavioral attributes for intent-based segmentation

✨ Real-time segment sync to Marketing Cloud, Braze & more

✨ Effortless, intuitive, agile — the way it should be

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Hand-off leads and accounts to sales based on interest, and unlock cross-selling opportunities

| Identify needs to send leads to the relevant team

Sales teams must know when an existing client shows interest in additional products and services - but how? By identifying interests in solving challenges or your offering, you can provide sales teams with timely opportunities.

We call it customer-driven sales prioritization, and give you the data to adopt it.

✨ Fully automated interest-based reporting in Salesforce

✨ Surface leads and accounts to sales by interests

✨ Unleash up-selling and cross-selling opportunities timely

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