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First-party intent data: identify what your leads and accounts are most interested in

 

Use customer intelligence to send hyper-relevant messages to your customers.

 

lead profiling and behavioral segmentation copy

First-party intent data shows you what your Leads, Accounts and their Buying Committees are looking for.

Every lead and account is interested in learning about topics, products and services. Marketing must send relevant content, and sales needs to personalize their engagements equally.

With a beautifully simple approach to uncovering needs through data, we'll unlock just that.

✨ No-code profiling of leads and accounts

✨ Identify interests in products, services, intent, and more

✨ Leverage data for marketing and sales personlization

✨ Hand-off profile specific leads and accounts *

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SalesWings account-based behavioural segmentation
real-time first-party intent for Claude
show web activity of leads in salesforce

Provide your sales reps with insights to fine-tune their talk track and uncover hidden needs

| Surface lead and account profile information to sales reps

If I don't understand what my lead is looking for, my outreach is set up for failure. High-response rates from sales emails and successful conversations are possible - if sales speaks to needs, and priorities.

Deliver insights to sales reps in an effortless way to unlock highly-effective sales engagements.

✨ Beautifully clear sales insights for leads and accounts

✨ Native integration into Salesforce CRM

✨ Deliver sales insights via email, Slack & browser

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SalesWings first-party intent insights in Salesforce

Provide your sales team with that 360° view to beat the competition.

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Marketing activities that are personal bring significantly better campaign results

| The right content for the right need starts with profiling.

The attention span of your leads and accounts is record-low, but they will listen if you send them relevant information. Having interest data available to segment your leads and personalize, goes a long way.

Higher click-through-rates, lower opt-outs, and more marketing generated pipeline is the result.

✨ Powerful attributes for intent based segmentation

✨ Real-time data push to Marketing Cloud, Braze & more

✨ Effortless, intuitive, agile - the way it should be

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braze integration salesforce crm

Hand-off leads and accounts to sales based on interest, and unlock cross-selling opportunities

| Identify needs to send leads/accounts to the relevant team

Sales teams must know when an existing client shows interest in additional products and services - but how? By identifying interests in solving challenges or your offering, you can provide sales teams with timely opportunities.

We call it customer-driven sales prioritization, and give you the data to adopt it.

✨ Fully automated interest-based reporting in Salesforce *

✨ Surface leads and accounts to sales by interests

✨ Unleash up-selling and cross-selling opportunities timely

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Fully automated, interest-specific reporting for sales and marketing alignment.

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