Financial services firms rarely have a shortage of customer and prospect data. The harder problem is knowing which signals should change what sales does next. A prospect may visit several product pages, return to a specific area of the website, submit a form, engage with a campaign and speak to sales over a period of months. In a complex financial services business, those signals can also sit across different websites, divisions, marketing platforms and CRM systems. The opportunity is to […]
Higher education teams often have more prospective students than admissions teams can follow up with at the right moment. Here’s how behavioral intent can help prioritize the right prospects, with lessons from a Peruvian institution that increased conversion from 15% to 20% in a year.
Some sales reps at Decoded were carrying more than 150 open leads. Monthly inbound volume had climbed to around 50–60 enquiries, approximately 150% above its previous level, as the company increased investment in digital marketing. The team needed better visibility into lead quality and acquisition sources. Decoded provides digital, data and AI training for organisations, with programmes ranging from short workshops to academies and apprenticeships. Its experience is particularly relevant to EdTech and professional education businesses selling training to employers. […]
How National Fostering Group Cut CPA by 30% with SalesWings National Fostering Group brought digital marketing in-house to gain clearer control over foster-carer acquisition and understand which campaigns generated meaningful outcomes. By connecting SalesWings with Salesforce, the team can trace tagged campaigns, channels and creative assets from initial engagement through inquiry and positive screening. This visibility helps marketing optimise paid media, gives fostering advisors richer context for conversations and supports lead prioritisation during busy periods. Combined with wider campaign restructuring […]
Customer Success Story How Colt migrated from HubSpot to Salesforce with SalesWings This article was updated on May 7, 2026 with an up-to-date FAQ section. Data integrity is an issue many businesses struggle with – particularly as they approach agentic AI initiatives. To maintain accuracy across platforms and systems and create standardized processes is no small feat—especially at larger companies. At leading telecommunications company Colt, the situation was no different. Stuck with a setup that didn’t quite serve them, a […]
Ocean Home has been helping people find exactly the right new home in Bristol for 35 years. As Bristol’s most prominent independent estate agent, Ocean provides residential sales and lettings, mortgages, conveyancing, and complete land and new homes services. An innovative market leader, keen to maintain an advantage in a highly competitive market. To engage prospects earlier in their journeys and ensure maximum customer engagement and increased speed to sale, Ocean required a solution to understand visitors’ online behavior to […]
Find out how SalesWings helped Capital Economics’ sales reps “sort through the noise” with lead scores and tags. Learn how SalesWings can help marketing teams & sales teams get the rich behavioral insights they need and the impact it has in our latest case study. After implementing Salesforce Marketing Cloud, Capital Economics realized they were lacking native website tracking and lead scoring within Marketing Cloud. With SalesWings, Capital Economics can capture rich behavioral insights data, deliver timely sales alerts, and […]
