Buyer Behaviour
Account Identification Matching an identified company to an existing account record in your CRM. Behavioural Analytics Analysis of user actions to understand intent, interest, and engagement. Behavioural Data Data created when people interact with websites, campaigns, apps, and content. Buyer Intent Signals that suggest a person or company may be actively researching a solution. Buyer Readiness How prepared a buyer appears to be for sales engagement or purchase discussion. Buying Committee The group of stakeholders involved in a B2B purchase decision. Buying Signals Actions that suggest commercial interest or sales readiness. Digital Body Language The pattern of online behaviors a buyer displays that reveals their level of interest. Event Tracking Capturing meaningful actions such as clicks, form fills, downloads, and page views. First-Party Data Data collected directly from your own website, CRM, products, and campaigns. Intent Detection The process and technology used to identify buying intent from a visitor's behavior. Third-Party Intent Data External data that suggests interest in topics, vendors, or categories. Website Visitor Identification Matching anonymous website visitors to a known company or contact record. Website Visitor Tracking Tracking how visitors interact with pages, forms, campaigns, and journeys.
Turn buyer behaviour into Salesforce intelligence
SalesWings helps teams capture first-party behavioural data, score leads and accounts, and surface revenue intelligence inside Salesforce.
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