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Lead Grading

Lead Grading

Lead grading classifies a lead according to fit, usually using firmographic or demographic criteria such as industry, company size or role. It is commonly kept separate from behavioural scoring so teams can distinguish suitability from current engagement.

(Lead and account grading with SalesWings in Salesforce.)

Lead grading vs lead scoring

Lead grading focuses on fit. Lead scoring can include behavioural activity and may change more frequently. Used together, the grade can show whether a prospect matches the target profile while the score indicates how active that prospect is.

For implementation details, see Fit Scoring / Lead Grading.

Related terms

Lead Scoring ModelThe framework or methodology used to calculate a lead's score.Lead Scoring AutomationAutomatically recalculating lead scores in real time as new activity happens.Lead Score ThresholdThe specific score at which a lead is considered ready for sales handoff.Account QualificationDetermining whether a target account is a good fit before investing sales or ABM effort.

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