Student recruitment is increasingly digital, but the signals that reveal genuine interest are often scattered across the journey. A prospective student might visit the same programme page several times, explore admissions requirements, compare courses, return to tuition information, or engage with specific content before ever submitting an enquiry. Taken together, these behaviours can reveal both what a prospective student is interested in and how strong their intent may be. For higher education institutions, turning those signals into usable insight creates […]
In luxury retail, the customer journey is rarely linear — and it is almost never one-size-fits-all. For high-consideration purchases such as bespoke jewellery, buyers may research over time, return to specific products, engage with inspiration or educational content, and show increasingly strong signals of intent long before they are ready to speak with a sales consultant. The opportunity is to understand those signals early enough to make every interaction more relevant. London-based bespoke jewellery brand Taylor & Hart has adopted […]
Find out how SalesWings helped DFS get Sales & Marketing Alignment right Diversified Foodservice Supply (DFS) is a leader in the restaurant and foodservice supply industry in the United States, providing over 250’000 products ranging from OEM parts to exclusive private-label brands. DFS caters to service professionals, corporate chains and franchisees, focusing on making the procurement process seamless, efficient, and tailored to individual customer needs. We recently spoke with Rachel See, Vice President of Marketing at DFS, to better understand how […]
