A guide to the confirmed parties, networking drinks, breakfasts and side events around Salesforce AIforce World Tour London on October 15, 2026.
If you run marketing operations on Salesforce, budget season usually brings two questions at once. Leadership wants to know your AI plan. Finance wants to know why last year’s tools aren’t showing more return. Both questions tend to have the same answer. AI tools and the stack you already pay for rely on the same groundwork underneath them. When that groundwork is thin, new spend tends to inheri the same gaps. Your team is probably stretched already – almost every […]
Salesforce Marketing Cloud Lead Scoring in Salesforce Marketing Cloud: The 2026 Guide Marketing Cloud was built to send. It was not built to tell a sales rep which lead to call first. Updated August 2026. Covers Marketing Cloud Engagement, Marketing Cloud Next (Growth and Advanced) and Data Cloud. Ask any B2B team running Marketing Cloud where their lead score lives and you get a pause. If this is the problem you are working through, B2B Personalization Strategy covers the next […]
The Complete Guide To Sales & Marketing Alignment Within Salesforce Marketing Cloud In this article we’ll go over the symptoms of sales and marketing misalignment to watch out for, the steps you can start taking to ensure proper alignment, and how doing so will help you achieve the results your team desires. Catching any growing rift between your sales and marketing teams early is crucial to maintaining healthy alignment. Proper sales and marketing alignment is essential for sales and marketing […]
Salesforce Dreamforce 2026 Updated August 7, 2026 Dreamforce 2026 Parties & Networking Events in San Francisco The SalesWings team has attended Dreamforce no less than seven times, and we can certainly say one thing: Dreamforce is not only about what happens inside Moscone. Once the keynotes wind down, San Francisco fills up with rooftop happy hours, partner receptions, community meetups, dinners and some very big after-parties. This guide brings the best confirmed Dreamforce 2026 events together in one place. See […]
How National Fostering Group Cut CPA by 30% with SalesWings National Fostering Group brought digital marketing in-house to gain clearer control over foster-carer acquisition and understand which campaigns generated meaningful outcomes. By connecting SalesWings with Salesforce, the team can trace tagged campaigns, channels and creative assets from initial engagement through inquiry and positive screening. This visibility helps marketing optimise paid media, gives fostering advisors richer context for conversations and supports lead prioritisation during busy periods. Combined with wider campaign restructuring […]
The best Lead Routing Solutions for Salesforce for 2026 Are you still manually routing your leads? Or leveraging static rules that fail more often in getting leads in front of the right team, and rep? Well, speed still wins. Companies that contact a new lead within 5 minutes see dramatically better outcomes compared with slower follow-up, a pattern documented by Harvard Business Review and follow-on research over the last decade. Recent analyses echo the same point: response rates and inbound […]
