Behavioral Marketing Use Cases: 40 Expert FAQs to Improve Engagement and Conversions Across the Funnel Quick Summary / Key Takeaways If you only remember 5 things from this guide, make it these: 📊 Behavioral Marketing Use Cases Benchmarks & Stats Behavioral marketing is increasingly important because buyers expect relevant digital experiences while maintaining control over how organizations use their information. The following research findings provide useful context for defining a behavioral marketing strategy. Metric B2B buyers Consumers Notes Prefer […]
The Complete Guide To Sales & Marketing Alignment Within Salesforce Marketing Cloud In this article we’ll go over the symptoms of sales and marketing misalignment to watch out for, the steps you can start taking to ensure proper alignment, and how doing so will help you achieve the results your team desires. Catching any growing rift between your sales and marketing teams early is crucial to maintaining healthy alignment. Proper sales and marketing alignment is essential for sales and marketing […]
This article was updated on December 15, 2025 with an up-to-date FAQ section. Unless you’re selling umbrella during a heavy rain, your business definitely needs a well-considered strategy to spawn lead generation success. It’s obvious that cost and profit efficiency of SaaS lead generation process can make-or-break tech companies. Frankly speaking, SaaS companies often go wrong with attracting and converting prospects. And lead generating isn’t the whole story. SaaS businesses face the main challenges when it comes to qualifying acquired […]
Lead Generation What Is Lead Validation, and Why Half Your Conversions Are Not Leads A conversion is not a lead. Until someone separates the two, every cost per lead, channel comparison and scoring model you build is running on inflated numbers. Originally published October 2016. Reviewed and updated August 2026. Most marketing teams optimize against a single number: conversions. Forms submitted, calls tracked, goals completed. It is the number in the dashboard, so it becomes the number that decides budget. […]
This article was updated on March 4, 2026 with an up-to-date FAQ section. There are a lot of exciting new trends to focus on this year, such as, account based marketing, predictive lead scoring (Saleswings) and live video streaming. Do you know which B2B marketing trends you should be focusing on this year? If marketers want to achieve more success in 2018, they should start by looking at sales. At the end of the day, the key to success in […]
This article was updated on December 15, 2025 with an up-to-date FAQ section. Inbound marketers know: A steady stream of leads, prioritized for sales will fuel campaign success and pipeline conversion. Chasing unqualified ones wastes valuable time. Web forms are your first line of defense, but how can you optimize them to convert the best leads and prioritize them? 5 Tips for Successful Lead Prioritization via Web Forms 1. Mandatory Fields Make key lead-scoring fields (company size, job title, […]
This article was updated on January 23, 2026 with an up-to-date FAQ section. It’s no secret that the marketing landscape is continuously evolving. In fact we depend on innovations in technology to help us connect with our audience – and what worked before does not always hold true today. How to improve your marketing game? Staying on top of current marketing technology trends can better enable sales teams by bringing them good quality leads that are more likely to become […]
