This article was updated on December 8, 2025 with an up-to-date FAQ section. Today I am excited to speak with SalesWings partner Paul Gordon, Co-Founder and CEO of Bubblebox, a Canada based Salesforce Silver Consulting Partner that is serving 200+ clients such as Rockland Trust, GoEasy or College Avenue Student Loans proudly around all things Salesforce, marketing automation with 100+ Salesforce Marketing Cloud installations. Paul Gordon: According to this article, consumers are now in charge, and the typical financial […]
Join our CEO Philip Schweizer for an inspiring podcast on lead prioritization and lead scoring, and learn how you can effectively have your sales team focus on top priority leads and waste less time with leads who will not close (today). . Key Findings . . >> Read on to learn “what is lead scoring and why it matters?” . .
This article was updated on December 12, 2025 with an up-to-date FAQ section. In the MarTech and the SalesTech space there are apps, tools – and then there are platforms. In any case, there’s no way around Salesforce Sales Cloud and Salesforce Marketing Cloud and its ecosystem of ISV partners, when it comes to understanding the evolution of modern sales and marketing technologies and what drives companies to continue to invest more. Salesforce Marketing Cloud has a long history, from […]
This article was updated on December 11, 2025 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert of all things Marketing Cloud, Roxana Shershin. Roxana is the President & Co-Founder of Digital Additive, an Atlanta-based email and eCRM focused agency specializing in Salesforce Marketing Cloud. In this interview, Roxana will give her takes on implementing Salesforce Marketing Cloud, marketing automation trends, and how to make the most out of SFMC. Roxana Shershin: […]
This article was updated on February 11, 2026 with an up-to-date FAQ section. Insightful Quotes from Sales Experts about the Future of Sales Executive Summary. Here at SalesWings, we built the next generation lead intelligence solution for the Salesforce Marketing Cloud – with the future in mind. We’d all love to believe inspiration comes entirely  from within. But let’s be honest, outside influences can often provide that extra jolt of motivation. In this article, we explore some upcoming sales […]
This article was updated on December 10, 2025 with an up-to-date FAQ section. In an era where customers demand personalized experiences, businesses need to go beyond the traditional approach to engage and retain their audience effectively. What are successful marketing cloud personalization strategies? What tools should you use? To answer these questions we’ve connected with Marketing Cloud Personalization expert Ekaterina Obolenskaya. About Ekaterina Obolenskaya: Ekaterina is a recognized as a Salesforce Marketing Champion for her exceptional knowledge and for her […]
This article was updated on March 3, 2026 with an up-to-date FAQ section. Sales is an exciting and an exhilarating role, however the most feared part of the role is cold calling. Lets face it, cold calling someone and interrupting their day to talk them about your product is one of the hardest things to do. Not only do they not know who you are, you are telling them about something that is probably not on the top of their […]
