Are you trying to figure out what’s next now that Google is removing third-party cookies in 2023? This article was updated on April 6, 2026 with an up-to-date FAQ section. Learn how SalesWings helps organizations flexibly collect lead, contact and account behavioral data Are you already fully leveraging your first party data? Until now, third-party cookies allow your customers to gain personalized and seamless browsing experiences but also let you as a marketer engage them relevanlty to […]
Data Collection First-Party Cookies for B2B Lead Tracking: What Marketing Ops Needs to Know Despite their bad reputation, cookies remain essential to how websites and digital marketing work. Without them, web experiences would be tedious, and in many cases impossible. For B2B teams specifically, the type of cookie behind your lead tracking determines whether that data survives browser privacy changes or quietly breaks. Not all cookies are alike, and the distinction matters more for B2B than most guides let on: […]
Use cases how sales and marketing teams can work more data driven to achieve their goals faster. This article was updated on April 10, 2026 with an up-to-date FAQ section. 1000? 10’000? 1’000’000? How many marketing and sales contacts does your team have in your CRM system database, and how clean is that data? Having a rich, detailed database with business contact information is decisive for marketing and sales effectiveness, and here’s why. GDPR Compliance and Contact Data A […]
In this guide you will learn how to use first-party data to improving customer retention by enabling personalized experiences, targeted marketing and leverage for loyalty programs, potentially increasing the likelihood of repeat business by 81%. This article was updated on April 9, 2026 with an up-to-date FAQ section. At SalesWings, we take customer data to heart. Â Through understanding your first-party data, organizations unlock the human stories embedded within behavioral patterns. In partnership with Retently, a leading provider of survey management […]
