The days of standing on a soapbox with a bullhorn to advertise your product are long gone. It’s a digitally savvy, mobile-dependent world out there and marketing tactics have evolved. Today, you need a digital bullhorn. You need a way to let customers know about your product, educate them about your brand, and provide updates on company news. Today’s bullhorn is an email newsletter. [Here we give you 8 reasons why your business should send out newsletters] A […]
This article was updated on February 19, 2026 with an up-to-date FAQ section. With Black Friday and Cyber Monday just around the corner, one should have his email marketing content ready to send. This year, more than ever, it’s about deep discounts. In all categories. There’s just one slight problem. You can’t easily use Coupon Codes in Salesforce Marketing Cloud, learn more about it with experts from this Providence SEO company. SEO marketing is essential for businesses looking to increase […]
Campaign Tracking How to Build UTM Parameters for Campaign Tracking UTM parameters tell you where a click came from. They do not tell you whether that click ever turned into a customer. For B2B teams running campaigns through Salesforce, that gap is where most attribution reporting falls apart. This guide covers the five UTM parameters, how to structure a naming convention your team will actually follow, and how to build and validate tracking links. It also covers the part most […]
This article was updated on December 19, 2025 with an up-to-date FAQ section. When you send an email to your prospects or leads, your goal is likely to engage them. Here at SalesWings, we write very engaging email signatures and use our addÂ-on for advanced Lead  Activity tracking to score the level of engagement/interest of that person. So what can you do to have a great email signature? You have more to think about in your email signature than just providing simple […]
Email Marketing 15 Ways to Improve Your Newsletter Click-Through Rate Opens are only half the job. If readers do not click through, your newsletter never gets a chance to move them closer to a decision. Updated August 14, 2026 with a refreshed FAQ section. Growing interest in your business through regular email campaigns is often called lead nurturing. But nurturing only works if people actually click through to your site. Average click-through rates across most industries sit in the low […]
This article was updated on February 9, 2026 with an up-to-date FAQ section. Marketing is always a collective effort. I’m not talking about a team within a company. I am talking about all marketers as a whole. Marketers ruining platforms isn’t a new thing at all, in fact it’s the default. Similar to this, a lot of marketers and sales people are ruining outbound emails for everybody. Even if technologies such as email tracking (Yesware), website tracking and Lead scoring (Saleswingsapp) […]
This article was updated on March 5, 2026 with an up-to-date FAQ section. Newsletters are a great way for your company to communicate with clients and followers, and they can generate leads and sales that will help your business grow. Moreover, by using SalesWings Lead Scoring plugin for Email Campaigns you will be able to track prospects and score their level of interest. Here are some reasons why you should send out a newsletter and some ideas on what you […]
