B2B Marketing Does Braze Work for B2B Teams? Short answer: yes, but with an add on. Here’s what Braze is built for, and what to add if you’re running a B2B motion on top of it. Quick answer: Braze is a real-time, cross-channel engagement platform built for omni-channel communication to customers. It has no native B2B lead or account scoring, so B2B teams running Braze typically pair it with a Salesforce-native layer like SalesWings to handle qualification and sales handoff. […]
Marketing Automation Comparison Braze vs. Marketo: Which Platform Fits Your Marketing Motion? Braze and Marketo get compared constantly, but they were built to solve different problems. Here’s how to tell which one matches your business, and what to pair it with once you’ve picked. Most “Marketo vs Braze” searches assume these two are competing head to head. In practice, they rarely are: Adobe Marketo Engage is built for more traditional, email-focused B2B teams running long, multi-touch sales cycles Braze is […]
Braze Expert Interview | Migrating to Braze: Why. When. How. This article was updated on November 12, 2025 with an up-to-date FAQ section. In this SalesWings Expert Interview with Massive Rocket CEO Thierry Sequeira, our co-founder and CEO Philip Schweizer discusses considerations, tips and thoughts around a migration from a legacy marketing automation platform to Braze. Thierry and Philip share insights from a wealth of experience implementing, running, tweaking, and maximising ROI from diverse MarTech stacks. In this insightful conversation, […]
Meet SalesWings at Braze Forge 2024: Empowering B2B Customer Engagement with SalesWings for Braze This article was updated on April 8, 2026 with an up-to-date FAQ section. As part of our mission to empower Braze customers with essential B2B capabilities when collaborating with a sales team, we’re a proud Sponsor of Braze Forge 2024 in Las Vegas! ❤️ SalesWings, the ultimate add-on for Braze for superior B2B customer engagement, is a proud Energize Sponsor of the Braze Forge annual conference […]
The SalesWings B2B Studio enters Braze Alloys ecosystem to upgrade Braze with essential B2B capabilities! 💪 . “It Was Love At First Lead !” This article was updated on May 4, 2026 with an up-to-date FAQ section. This is what we have been hearing from marketing operations leaders of our customer base in the Salesforce Marketing Cloud space, once they turned to SalesWings to gain a deep understanding of the interests, sales-readiness and profile of its most valuable asset: leads, […]
SalesWings Guide to Braze Alloy Partners – Part 2 This article was updated on January 19, 2026 with an up-to-date FAQ section. Message Orchestration We’re breaking down in part 2 of our 3 part blog series, more Braze Alloys Partners (there’s just so many), featuring the Messaging Orchestration Partners. If you are new to the Braze ecosystem, you may be wondering, what are Braze Alloy Partners? In short, they are Technology Partners (aka Braze Alloy Partners) who are third-party integrations […]
The Guide to Braze Technology Partners Pt.1: Data & Analytics This article was updated on December 10, 2025 with an up-to-date FAQ section. Navigating the landscape of Braze Technology Partners can be daunting (there’s just so many). That’s why we’re breaking them down into a three-part series that’s easier to digest – just for you! Discover how you could power up your ecosystem, in this overview of Braze Technology Partners. What are Braze Technology Partners & Alloys? In short, Technology […]
