The Complete Guide To Sales & Marketing Alignment Within Salesforce Marketing Cloud In this article we’ll go over the symptoms of sales and marketing misalignment to watch out for, the steps you can start taking to ensure proper alignment, and how doing so will help you achieve the results your team desires. Catching any growing rift between your sales and marketing teams early is crucial to maintaining healthy alignment. Proper sales and marketing alignment is essential for sales and marketing […]
How National Fostering Group Cut CPA by 30% with SalesWings National Fostering Group brought digital marketing in-house to gain clearer control over foster-carer acquisition and understand which campaigns generated meaningful outcomes. By connecting SalesWings with Salesforce, the team can trace tagged campaigns, channels and creative assets from initial engagement through inquiry and positive screening. This visibility helps marketing optimise paid media, gives fostering advisors richer context for conversations and supports lead prioritisation during busy periods. Combined with wider campaign restructuring […]
This article was updated on December 12, 2025 with an up-to-date FAQ section. In the MarTech and the SalesTech space there are apps, tools – and then there are platforms. In any case, there’s no way around Salesforce Sales Cloud and Salesforce Marketing Cloud and its ecosystem of ISV partners, when it comes to understanding the evolution of modern sales and marketing technologies and what drives companies to continue to invest more. Salesforce Marketing Cloud has a long history, from […]
This article was updated on February 19, 2026 with an up-to-date FAQ section. With Black Friday and Cyber Monday just around the corner, one should have his email marketing content ready to send. This year, more than ever, it’s about deep discounts. In all categories. There’s just one slight problem. You can’t easily use Coupon Codes in Salesforce Marketing Cloud, learn more about it with experts from this Providence SEO company. SEO marketing is essential for businesses looking to increase […]
B2B Personalization Strategy B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs B2B buyers now expect the same consistency they get from Amazon, and most B2B teams never personalize past firmographic basics. This is the 4-pillar framework for closing that gap, taken from our live webinar with fluent:cx on pairing Salesforce Marketing Cloud Personalization with SalesWings. For a broader view of this use case, see Lead and Account Insights for Manufacturing. The short version: personalization maturity moves through four […]
Dreamforce is right around the corner and this year is the 20th anniversary! It’s that time again where we all fill up our calendars with parties, meet-ups, and more! Below you’ll find a list of parties, meet-ups, raffles, giveaways, and more, brought to you by SalesWings! This list is constantly growing, so be sure to check back often! This article was updated on May 8, 2026 with an up-to-date FAQ section. Want to submit to this list? 😎 Have an event […]
This article was updated on December 11, 2025 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert of all things Marketing Cloud, Roxana Shershin. Roxana is the President & Co-Founder of Digital Additive, an Atlanta-based email and eCRM focused agency specializing in Salesforce Marketing Cloud. In this interview, Roxana will give her takes on implementing Salesforce Marketing Cloud, marketing automation trends, and how to make the most out of SFMC. Roxana Shershin: […]
