This article was contributed by Alice Heiman. This article was updated on April 7, 2026 with an up-to-date FAQ section. Every successful sale has a strong process behind it. I’ve outlined a simple one I use below. If the process was built from a strong strategy and you follow the process, you have the best possibility of getting great results. There are many ways to execute on the actions for each step but many salespeople are missing a crucial one. […]
Social Selling Interview with Amar Sheth This article was updated on April 10, 2026 with an up-to-date FAQ section. Executive Summary. In today’s sales environment, utilizing social media is no longer optional, it’s mandatory. Social Selling, the usage of social media platforms to develop sales relationships and drive revenue, has become its own sales discipline in recent years. Like any developing discipline, Social Selling will have those who excel and those who fall behind. It’s not as straightforward as sending […]
This article was updated on March 6, 2026 with an up-to-date FAQ section. Jill Rowley reminds us in her article “Social Selling: how sales and marketing can win together”: “The modern buyer is digitally driven, socially connected and mobile empowered”. It is on LinkedIn, a social media platform, that the modern B2B buyer is the most present. Indeed, many Reps and Sales Development Representatives (SDRs) will try to make a first contact on LinkedIn and send InMails as a personal way to […]
