This article was updated on March 11, 2026 with an up-to-date FAQ section. At best, email marketers send a monotone click and open report to their managers. And sometimes, in rare cases, the sales team gets a glance at it. Knowing how to do / and doing email reporting that makes sense – yet another challenge. Great email marketers look beyond the standard email marketing metrics to generate interest, and net-new leads. Great email marketing reports help push marketing leads […]
This article was updated on March 3, 2026 with an up-to-date FAQ section. Executive Summary. Email Marketing remains a key weapon when it comes to staying on top of your customers’ minds. As decision cycles get shorter in a fast paced business environment, you risk being forgotten when your lead finally makes a purchase decision. Newsletters can help you boost email marketing roi, build your brand, gain authority in your domain, and help sales follow up with engaged leads Your […]
This article was updated on February 13, 2026 with an up-to-date FAQ section. Over the years, Gmail became a reference for business email, together with its Google Apps Suite. One of its strength is its vast number of plugins which enhance Gmail with productivity features such as time zone convertors or connections to Salesforce (SalesWings has developed a Gmail extension for Lead Website Tracking). While Gmail has many functions that are superior to most other email platforms, you may have noticed some tricky tasks linked […]
B2B lead nurturing requires more than just one-touch. And not just on one channel, yes – but let’s focus on emails for today. Salesforce puts it at 6 to 8 touches to generate a viable sales lead. Plus, the higher your pricing, the more education buyers need to make an informed decision. As a busy marketing and sales organization, you want those touches to happen automatically and to send to the right person at the right time. Here are three […]
