This article was updated on March 9, 2026 with an up-to-date FAQ section. Paul van den Brande has long-standing experience in building and nurturing relationships across the globe through his unique approach to business development. In this concise interview Paul offers actionable tips to modern business development managers from both successes and failures. About Paul van den Brande Born 1953 …. from a litter of 6, which is always a struggle for attention and a share, Paul […]
Social Selling Interview with Amar Sheth This article was updated on April 10, 2026 with an up-to-date FAQ section. Executive Summary. In today’s sales environment, utilizing social media is no longer optional, it’s mandatory. Social Selling, the usage of social media platforms to develop sales relationships and drive revenue, has become its own sales discipline in recent years. Like any developing discipline, Social Selling will have those who excel and those who fall behind. It’s not as straightforward as sending […]
This article was updated on January 7, 2026 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert Marketing Cloud Architect, Mateusz DÄ…browski. Mateusz is a Marketing Cloud Architect at PwC. In this interview, Mateusz will give his takes on the differences between Eloqua and SFMC, choosing between the two, and migrating from Eloqua to Salesforce Marketing Cloud… Mateusz DÄ…browski: As always, it depends ;) Salesforce Marketing Cloud and Oracle Eloqua, while both […]
Interview: Braze Expert with Stitch CEO – Michael Burton This article was updated on December 10, 2025 with an up-to-date FAQ section. In this MarTech expert interview, SalesWings Co-founder and CEO, Philip Schweizer talks with MarTech leader and Braze expert, Michael Burton, who has started up Stitch, a 100% Braze focused consultancy, after years with Salesforce and ExactTarget. Brands aligning with Braze, a leading Customer Engagement Platform, are not only breaking down traditional marketing silos but are also unlocking possibilities […]
Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell This article was updated on November 18, 2025 with an up-to-date FAQ section. In this Salesforce Expert interview with Sercante, SalesWings Co-founder and CEO, Philip Schweizer talks with Salesforce Martech Queen, Andrea Tarrell, who is the CEO & Founder of Sercante. Currently, they are the third-largest woman-owned Salesforce SI consulting partner touching every aspect of multi-cloud digital engagement. As well Andrea is a 17X certified Salesforce MVP and Marketing Champion. Andrea shares […]
MarTech Expert Interview: A window to the truth with SH/FT Paradigm CEO This article was updated on November 19, 2025 with an up-to-date FAQ section. In this SalesWings Expert Interview with SH/FT Paradigm’s CEO, Elizabeth Ross and SalesWings Co-founder and CEO, Philip Schweizer, Liz offers invaluable insights on embracing innovation, navigating the evolving role of a CEO of innovative marketing strategy and technology consultancies, and harnessing technology as a tool for growth and decision-making. Perspective on servant leadership and significance […]
In this Interview with Mark Hunter – the Sales Hunter – one of the top sales influencers of the recent years and author of the wildly successful prospecting book High-Profit Prospecting, SalesWings CEO & Co-founder Philip Schweizer speaks with Mark about why prospects even get to say “NO”, how to open any cold call with success, and provides exclusive tips for inside sales reps and manager on how to prospect better! About Mark: Companies like Samsung, Sony or Cirrus Insight all trust Mark Hunter […]
