Marketing Operations B2B to B2C Martech Stack Consolidation: How Platforms Are Silently Killing Your ROI Running separate B2B and B2C platforms feels reasonable until you calculate the real cost. Most organizations underestimate it by 40-60%, since the expense scatters across departments as duplicate licenses, integration upkeep, manual workarounds, and lost productivity, never showing up as one line item. This guide covers the five places dual platforms drain resources, the warning signs your split stack is hurting RevOps, and a three-phase […]
Marketing operations
