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Tag : SalesWings Blog: Braze Migration Interview, Thierry Sequeira

11 Oct 2024

Migrating to Braze | Braze Expert Interview with Massive Rocket CEO Thierry Sequeira

Braze Expert Interview | Migrating to Braze: Why. When. How. This article was updated on November 12, 2025 with an up-to-date FAQ section. In this SalesWings Expert Interview with Massive Rocket CEO Thierry Sequeira, our co-founder and CEO Philip Schweizer discusses considerations, tips and thoughts around a migration from a legacy marketing automation platform to Braze. Thierry and Philip share insights from a wealth of experience implementing, running, tweaking, and maximising ROI from diverse MarTech stacks. In this insightful conversation, […]

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27 Sep 2025
Braze Marketo migration

Migrating to Braze from a B2B platform: 40 Expert FAQs to understand key benefits, steps to take and important considerations

Migrating to Braze from a B2B platform: 40 Expert FAQs to understand key benefits, steps to take and important considerations Intro B2B teams are increasingly moving off legacy marketing automation platforms (MAPs) like Marketo, Eloqua, Pardot, and HubSpot to modern customer engagement platforms (CEPs) like Braze. Why you ask? Modern B2B buyers expect real-time, cross-channel experiences which are tailored to their true interests and buyer profile, requiring intuitive data management on the MAP side. Braze was built for data driven […]

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