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Tag : Customer Experience Best Practices | SalesWings Blog

10 Jun 2019
salesforce-marketing-cloud-travel-industry

How Travel Companies can take their Customer Experience to the next level for B2B and B2B2C with Salesforce Marketing Cloud

This article was updated on January 14, 2026 with an up-to-date FAQ section. Today we look forward to another fantastic interview with SalesWings partner Robin, co-founder and CEO at AFDigital, a South-east Asia based Salesforce Multi-Cloud Partner with offices in Sydney, Melbourne, Singapore and the Philippines. Robin has in-depth experience implementing, running and optimizing dozens of Salesforce Marketing Cloud instances for companies like Malaysia Airlines, Samsonite, Traveloka, or Audi.   Robin Leonard: I find the travel industry really interesting because […]

13 May 2024
How to improve customer experience in Higher Ed.

How to Improve the Customer Experience in Education with Salesforce Marketing Cloud

How to Elevate the Customer Experience in High Education with Salesforce Marketing Cloud – The ultimate Whitepaper. This article was updated on April 8, 2026 with an up-to-date FAQ section. At SalesWings, we take elevating the customer experience to heart. It’s one of the main reasons why we put a focused effort into collaborating with top Salesforce Marketing Cloud ISV solution leaders on this strategic roadmap whitepaper for Higher Education institutions to share innovative ways to elevate their customer experience […]

08 Jan 2026
Intent-based B2B website engagements

Why Smart B2B Marketers Choose Intent-Based Website Engagements Over Generic Popups

Most B2B websites still show the same (boring) popup to every visitor, whether they’re a first-time blog reader or a returning prospect who’s been to the pricing page three times this week. It’s the marketing equivalent of a store greeter delivering the same scripted pitch to everyone who walks through the door, regardless of what they’re looking for. Intent-based promotional content (like intentional, targeted popups) takes a better approach: it uses behavioral signals and real intent to determine what to […]

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