Higher education teams often have more prospective students than admissions teams can follow up with at the right moment. Here’s how behavioral intent can help prioritize the right prospects, with lessons from a Peruvian institution that increased conversion from 15% to 20% in a year.
How to Elevate the Customer Experience in High Education with Salesforce Marketing Cloud – The ultimate Whitepaper. This article was updated on April 8, 2026 with an up-to-date FAQ section. At SalesWings, we take elevating the customer experience to heart. It’s one of the main reasons why we put a focused effort into collaborating with top Salesforce Marketing Cloud ISV solution leaders on this strategic roadmap whitepaper for Higher Education institutions to share innovative ways to elevate their customer experience […]
This article was updated on January 13, 2026 with an up-to-date FAQ section. The higher education space is a world on its own when it comes to sales and marketing – and not a comfortable one to be in. Competition is fierce. Sales cycles are long, with short opportunity windows and both “now or never” and “life-time-value” considerations. SalesWings met with John Duncan, Vice President of Sales and Business Development at Offprem, a leading Salesforce Marketing Cloud partner for many […]
