Tag : Marketing Automation Strategies and Tools | SalesWings

04 Jun 2019

making marketing automation great in marketing cloud for financial services

How Financial Services Companies using Salesforce Marketing Cloud can take Marketing Automation from “Good” to “Great”

This article was updated on December 8, 2025 with an up-to-date FAQ section. Today I am excited to speak with SalesWings partner Paul Gordon, Co-Founder and CEO of Bubblebox, a Canada based Salesforce Silver Consulting Partner that is serving 200+ clients such as Rockland Trust, GoEasy or College Avenue Student Loans proudly around all things Salesforce, marketing automation with 100+ Salesforce Marketing Cloud installations. Paul Gordon: According to this article, consumers are now in charge, and the typical financial […]

Expert Interviews 1

18 Dec 2025

B2B to B2C Martech Stack Consolidation: How Platforms Are Silently Killing Your ROI

Marketing Operations B2B to B2C Martech Stack Consolidation: How Platforms Are Silently Killing Your ROI Running separate B2B and B2C platforms feels reasonable until you calculate the real cost. Most organizations underestimate it by 40-60%, since the expense scatters across departments as duplicate licenses, integration upkeep, manual workarounds, and lost productivity, never showing up as one line item. This guide covers the five places dual platforms drain resources, the warning signs your split stack is hurting RevOps, and a three-phase […]

Marketing operations

Tag : Marketing Automation Strategies and Tools | SalesWings

How Financial Services Companies using Salesforce Marketing Cloud can take Marketing Automation from “Good” to “Great”

B2B to B2C Martech Stack Consolidation: How Platforms Are Silently Killing Your ROI

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