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Tag : MarTech Interview with SH/FT Paradigm on Marketing Strategy

16 Oct 2026
behavioral marketing faq

Behavioral Marketing Use Cases: 40 Expert FAQs to Improve Engagement and Conversions Across the Funnel

Behavioral Marketing Use Cases: 40 Expert FAQs to Improve Engagement and Conversions Across the Funnel Quick Summary / Key Takeaways If you only remember 5 things from this guide, make it these:   📊 Behavioral Marketing Use Cases Benchmarks & Stats Behavioral marketing is increasingly important because buyers expect relevant digital experiences while maintaining control over how organizations use their information. The following research findings provide useful context for defining a behavioral marketing strategy. Metric B2B buyers Consumers Notes Prefer […]

22 Mar 2024
SFMC Expert Sercante Expert Interview

Salesforce Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell

Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell This article was updated on November 18, 2025 with an up-to-date FAQ section. In this Salesforce Expert interview with Sercante, SalesWings Co-founder and CEO, Philip Schweizer talks with Salesforce Martech Queen, Andrea Tarrell, who is the CEO & Founder of Sercante. Currently, they are the third-largest woman-owned Salesforce SI consulting partner touching every aspect of multi-cloud digital engagement. As well Andrea is a 17X certified Salesforce MVP and Marketing Champion.  Andrea shares […]

17 Mar 2025
six step lead nurturing strategy to grow business saleswings

How can you increase business through lead nurturing?

This article was updated on January 8, 2026 with an up-to-date FAQ section. As anyone trying to sell, you’ll appreciate that most leads are not ready to make a purchase when you first connect, making the lead nurturing a key part of the sales cycle. As customer experience takes center stage, lead management has become increasingly complex. According to a study by Marketing Sherpa, 73% of leads are not ready to buy when they first share contact details and personal data. An efficient […]

12 Apr 2024
SalesWings Expert Interview with Shift Paradigm CEO

MarTech Expert Interview with SH/FT Paradigm CEO

MarTech Expert Interview: A window to the truth with SH/FT Paradigm CEO This article was updated on November 19, 2025 with an up-to-date FAQ section. In this SalesWings Expert Interview with SH/FT Paradigm’s CEO, Elizabeth Ross and SalesWings Co-founder and CEO, Philip Schweizer, Liz offers invaluable insights on embracing innovation, navigating the evolving role of a CEO of innovative marketing strategy and technology consultancies, and harnessing technology as a tool for growth and decision-making. Perspective on servant leadership and significance […]

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