Most B2B websites still show the same (boring) popup to every visitor, whether they’re a first-time blog reader or a returning prospect who’s been to the pricing page three times this week. It’s the marketing equivalent of a store greeter delivering the same scripted pitch to everyone who walks through the door, regardless of what they’re looking for. Intent-based promotional content (like intentional, targeted popups) takes a better approach: it uses behavioral signals and real intent to determine what to […]
Lead Generation 0
