This article was updated on December 15, 2025 with an up-to-date FAQ section. Modern technology has transformed sales organisations, including within more traditional companies, in many beneficial ways. It’s automating boring tasks. It’s making us more structured. However, one aspect of the sales job still makes any sales rep quiver and their stomach hurt.: Dealing with “NO, good bye”. Emotionally and psychologically, rejection is just as tough for salespeople to deal with now, as when a hungry cave hunter tried unsuccessfully to trade […]


