Meet SalesWings at Braze Forge 2024: Empowering B2B Customer Engagement with SalesWings for Braze
This article was updated on April 8, 2026 with an up-to-date FAQ section.
As part of our mission to empower Braze customers with essential B2B capabilities when collaborating with a sales team, we’re a proud Sponsor of Braze Forge 2024 in Las Vegas! ❤️
SalesWings, the ultimate add-on for Braze for superior B2B customer engagement, is a proud Energize Sponsor of the Braze Forge annual conference – meet with us!
Forge is the must-go event for modern professionals aiming to enhance their customer engagement strategies – this year happening in Las Vegas at The Virgin Hotels in Las Vegas. Whether you’re a marketing and growth expert, part of an engagement team, or a developer, Forge provides the ideal platform to explore top-tier tools and best practices that can empower your brand to excel in customer engagement.
What is Braze Forge All About?
The Braze Annual Customer Engagement Conference in 2024, set to take place in Las Vegas, is a premier event focused on customer engagement, retention, and personalized marketing strategies. Organized by Braze, a leading customer engagement platform, the conference is designed to bring together marketing professionals, thought leaders, and technology experts to explore the latest trends and innovations in customer-centric marketing. The event centers on the future of customer engagement, highlighting how brands can leverage data-driven insights, real-time interactions, and omnichannel strategies to create personalized and meaningful customer experiences.
It features expert panels and keynotes led by industry leaders covering topics like behavioral analytics, AI-driven marketing, customer journey orchestration, and mobile marketing strategies. There will be workshops and hands-on demos where attendees can gain practical experience with the latest tools and techniques for enhancing customer engagement.
Additionally, the conference offers ample networking opportunities, allowing participants to connect with peers, industry leaders, and potential partners to discuss challenges and share best practices. Innovation showcases will also be part of the event, presenting cutting-edge technologies and solutions that are shaping the future of marketing.
Braze Forge features an amazing Speaker line-up!
Highlights at Forge 2024
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Meet SalesWings: Braze Alloys Technology Partner for B2B Excellence
As a Braze Alloys Technology partner, SalesWings complements Braze with missing B2B capabilities. Think of all the missing features that B2B marketers are used to from Marketo, Pardot, or Hubspot. If you want to consolidate your marketing engagement stack around Braze, and leverage Braze to nurture leads and accounts without compromising on essential B2B functionality – we’re made for you.
Concretely, SalesWings enhances Braze with robust B2B features like lead and account qualification (lead scoring and grading for Braze), sales insights, and B2B marketing attribution reporting right inside Salesforce. Our mission is to help businesses gain a deep understanding of their leads and accounts, streamline their sales and marketing collaboration, and drive revenue growth.
Visit us at Kiosk 15 in the Braze Alloys Alley, and contact us if you’d like to set up a meeting – We look forward to seeing you there!
BONUS | Explore Beyond the Conference: 3 Must-See Las Vegas Attractions
Staying a few days longer?
While your primary focus during the Braze Forge conference is undoubtedly on networking, learning, and growth, don’t miss the chance to explore the vibrant city of Las Vegas. Whether you’re sneaking away between sessions or extending your stay, here are three must-have experiences that will make your trip unforgettable.
1. The Neon Museum: A Glimpse into Vegas History
Step back in time at The Neon Museum, where the iconic signs of Las Vegas’s past come to life. This outdoor museum showcases over 200 vintage neon signs that once illuminated the famous Strip. A guided tour through the “Neon Boneyard” offers fascinating insights into the history of the city and its dazzling advertising legacy—perfect for marketing professionals interested in the evolution of branding and design.
2. Red Rock Canyon: Nature’s Playground Just Minutes Away
Escape the hustle and bustle of the city with a short drive to Red Rock Canyon National Conservation Area. Known for its striking red sandstone formations, the canyon offers numerous trails for hiking, rock climbing, and even just a scenic drive. The serene desert landscape provides a stark contrast to the high-energy Strip, making it an ideal spot to recharge and gain some fresh perspectives—both personally and professionally.
3. The High Roller: A New Perspective on the Strip
For a panoramic view of Las Vegas, take a ride on the High Roller, the world’s tallest observation wheel. Located at The LINQ Promenade, this 550-foot-tall Ferris wheel offers unparalleled views of the city and beyond, especially if you time your visit at sunset. It’s an excellent way to unwind after a long day at the conference, sip a cocktail, and see the city from a new vantage point—literally and figuratively.
Frequently Asked Questions
- Why attend Braze Forge 2024 as a lifecycle marketer?
- What does SalesWings add for B2B teams using Braze?
- Which partner resources should you review?
- How does lead scoring improve engagement in Braze?
- Who should meet SalesWings for Braze at Forge?
- How does SalesWings for Braze support sales and marketing alignment?
Why attend Braze Forge as a lifecycle marketer?
Forge gives lifecycle marketers a focused place to learn practical customer engagement strategies, discover partners, and compare real-world execution ideas.
For a lifecycle marketing manager, the value is not just inspiration. It’s the combination of sessions, workshops, product learning, and partner conversations that can help you improve personalization, orchestration, retention, and internal alignment around revenue impact. If your team is pushing Braze further into B2B use cases, the event is also useful for identifying which gaps need a partner solution instead of a custom workaround.
Tip: go in with two or three workflow problems you want to solve so your conversations stay concrete.
What does SalesWings add for B2B teams using Braze?
SalesWings adds B2B capabilities to Braze that help marketing and sales teams qualify demand, prioritize follow-up, and act on richer buying signals.
That matters when Braze is central to engagement, but your go-to-market model still depends on sales-assisted conversion. Instead of treating every engaged contact the same, teams can use lead and account qualification, intent signals, and sales-facing insights to decide when a buyer is ready for a handoff or a more relevant journey. This makes Braze more practical for longer buying cycles and multi-stakeholder decisions.
Tip: review the Braze technology partners for B2B page before the event so you can compare options faster.
Which partner resources should you review?
Buyers should review partner and sponsor resources to understand where SalesWings fits in the wider Braze ecosystem.
That context helps you assess whether you need only lead scoring for Braze or a broader set of B2B customer engagement capabilities. Looking at sponsor and partner roundups can also help you plan which booths, sessions, or follow-up meetings deserve priority once you’re onsite. For a lifecycle marketing manager, this saves time and makes your event research more strategic instead of reactive.
Tip: scan the Braze Forge sponsors guide and shortlist the partners that map directly to your current execution gaps.
How does lead scoring improve engagement in Braze?
Lead scoring improves engagement in Braze by helping you prioritize the right contacts, timing, and follow-up based on fit and behavior.
For lifecycle teams, that means fewer broad nurtures and more relevant journeys tied to actual buyer readiness. Scoring can help you distinguish light engagement from meaningful purchase intent, route stronger signals to sales, and keep lower-intent contacts in nurture until they show more progress. In B2B customer engagement, that usually leads to better segmentation, cleaner handoffs, and less friction between teams about when to act.
Tip: define which behaviors should trigger acceleration versus continued nurture before you build new campaigns.
Who should meet SalesWings at Forge?
SalesWings is most relevant for lifecycle marketers running sales-assisted journeys, account-based programs, or revenue teams that need stronger qualification.
If you’re responsible for nurturing leads into pipeline, proving marketing contribution, or making Braze work better in a B2B motion, the conversation is likely worth your time. It’s especially useful when your team wants Marketo- or Pardot-style B2B functionality without rebuilding your stack around another engagement platform. You will likely get the most value if Salesforce is part of your operating model.
Tip: bring one example of a stalled handoff or weak scoring model to make the discussion more specific.
How does SalesWings for Braze support sales and marketing alignment?
SalesWings for Braze supports alignment by turning engagement data into clearer qualification, shared visibility, and more actionable signals inside existing workflows.
In practice, that helps lifecycle marketing managers move beyond campaign reporting and toward operational decisions that sales teams can trust. When marketing and sales can see who is active, what topics they care about, and how ready an account appears to be, follow-up becomes less subjective and easier to standardize. That can improve speed-to-lead, reduce missed intent, and make attribution conversations more grounded in buyer behavior.
Tip: agree on a small set of qualification criteria with sales before expanding automation.
