Ocean Home has been helping people find exactly the right new home in Bristol for 35 years. As Bristol’s most prominent independent estate agent, Ocean provides residential sales and lettings, mortgages, conveyancing, and complete land and new homes services. An innovative market leader, keen to maintain an advantage in a highly competitive market.
To engage prospects earlier in their journeys and ensure maximum customer engagement and increased speed to sale, Ocean required a solution to understand visitors’ online behavior to its website and their stage in the buying or selling processes.
Ocean Home approached their Salesforce Partner PopcornApps to source a solution that would deliver on their requirements. After evaluating SalesWings, they decided to implement the solution.
By gaining a 360-degree view of each customer’s online journey, Ocean Home has been able to:
- Understand customer interests and intents
- Understand the customer timing and stage in the decision-making process
- Personalize timely marketing communications to customers
- Segment and utilize data within Marketing Cloud
- Nurture leads earlier in the customer journey
- Increase customer acquisition and retention
Learn more by downloading the full case study today.
