Learn how a top finserv company is leveraging the power of SalesWings’ behavioral data and lead scoring to enable sales.
After implementing Salesforce Marketing Cloud, this finserv realized they were lacking native website tracking and lead scoring within Marketing Cloud and Sales Cloud. Without any sales insights from website tracking nor any lead scoring, their reps had access to limited information when speaking with prospects & clients and could not easily prioritize their leads.
With SalesWings, they’ve been able to capture the lead data their sales reps need to close deals and have better conversations with their clients.
Since implementing SalesWings, they have been able to:
- Understand the interests and intents of clients & prospects
- Score & tag leads within Marketing Cloud and Sales Cloud with no-code
- Understand the customer timing and stage in the decision-making process
- Gain 360° customer journey activity tracking
- Utilize sales insights to close deals faster
Learn more by downloading the full case study today »
