LinkedInTwitterFBBufferShareP Buyer Personas How to Create a B2B Buyer Persona From Real Buying Behavior Most B2B personas are built once, in a single workshop, then forgotten. Here is how to build one from your actual pipeline instead, and keep it useful past the first quarter. Somewhere in your shared drive is a slide called “Marketing Mary.” Age 35 to 44. MBA. Reads industry blogs. Values efficiency. Nobody has opened it since the workshop where it was born. That workshop probably […]
Search Engine Marketing Intelligence: How Revenue Teams Turn Search Data Into Pipeline Insight Search engine marketing intelligence is the process of turning search data from paid campaigns, organic visibility, search trends, competitor activity, and first-party engagement into better revenue decisions. For teams operationalising this, Salesforce Marketing Attribution connects the signals to the next action. For B2B teams, it helps identify what buyers care about, which accounts are showing intent, which campaigns create qualified demand, and where sales should focus next. […]
This article was updated on January 13, 2026 with an up-to-date FAQ section. The higher education space is a world on its own when it comes to sales and marketing – and not a comfortable one to be in. Competition is fierce. Sales cycles are long, with short opportunity windows and both “now or never” and “life-time-value” considerations. SalesWings met with John Duncan, Vice President of Sales and Business Development at Offprem, a leading Salesforce Marketing Cloud partner for many […]
Interview: Braze Expert with Stitch CEO – Michael Burton This article was updated on December 10, 2025 with an up-to-date FAQ section. In this MarTech expert interview, SalesWings Co-founder and CEO, Philip Schweizer talks with MarTech leader and Braze expert, Michael Burton, who has started up Stitch, a 100% Braze focused consultancy, after years with Salesforce and ExactTarget. Brands aligning with Braze, a leading Customer Engagement Platform, are not only breaking down traditional marketing silos but are also unlocking possibilities […]
Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell This article was updated on November 18, 2025 with an up-to-date FAQ section. In this Salesforce Expert interview with Sercante, SalesWings Co-founder and CEO, Philip Schweizer talks with Salesforce Martech Queen, Andrea Tarrell, who is the CEO & Founder of Sercante. Currently, they are the third-largest woman-owned Salesforce SI consulting partner touching every aspect of multi-cloud digital engagement. As well Andrea is a 17X certified Salesforce MVP and Marketing Champion. Andrea shares […]
This article was updated on January 8, 2026 with an up-to-date FAQ section. As anyone trying to sell, you’ll appreciate that most leads are not ready to make a purchase when you first connect, making the lead nurturing a key part of the sales cycle. As customer experience takes center stage, lead management has become increasingly complex. According to a study by Marketing Sherpa, 73% of leads are not ready to buy when they first share contact details and personal data. An efficient […]
MarTech Expert Interview: A window to the truth with SH/FT Paradigm CEO This article was updated on November 19, 2025 with an up-to-date FAQ section. In this SalesWings Expert Interview with SH/FT Paradigm’s CEO, Elizabeth Ross and SalesWings Co-founder and CEO, Philip Schweizer, Liz offers invaluable insights on embracing innovation, navigating the evolving role of a CEO of innovative marketing strategy and technology consultancies, and harnessing technology as a tool for growth and decision-making. Perspective on servant leadership and significance […]
