Tag : Webinar: B2B Marketing Insights and Strategies | SalesWings

22 Nov 2017

SaaS Lead Generation Secrets Revealed

This article was updated on December 15, 2025 with an up-to-date FAQ section. Unless you’re selling umbrella during a heavy rain, your business definitely needs a well-considered strategy to spawn lead generation success. It’s obvious that cost and profit efficiency of SaaS lead generation process can make-or-break tech companies. Frankly speaking, SaaS companies often go wrong with attracting and converting prospects. And lead generating isn’t the whole story. SaaS businesses face the main challenges when it comes to qualifying acquired […]

05 Oct 2022

Webinar B2B Buyers are consumers too salesforce marketing cloud

B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs

B2B Personalization Strategy B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs B2B buyers now expect the same consistency they get from Amazon, and most B2B teams never personalize past firmographic basics. This is the 4-pillar framework for closing that gap, taken from our live webinar with fluent:cx on pairing Salesforce Marketing Cloud Personalization with SalesWings. For a broader view of this use case, see Lead and Account Insights for Manufacturing. The short version: personalization maturity moves through four […]

Marketing Cloud

10 Oct 2017

(Close to) Full List of Dreamforce Parties 2017

Counting the days until Dreamforce 2017? So are we! This article was updated on May 4, 2026 with an up-to-date FAQ section. The good news is that the biggest event in the Salesforce calendar is less than 30 days away and we couldn’t be more excited about it. Over 170,000 people from 83 countries flew to San Francisco to attend the Dreamforce event in 2016, which gives you a good idea why it is one of the biggest tech happenings on […]

Sales and Marketing Conferences / Salesforce 0

28 Mar 2018

How to Improve Your Marketing Game with Technology

This article was updated on January 23, 2026 with an up-to-date FAQ section. It’s no secret that the marketing landscape is continuously evolving. In fact we depend on innovations in technology to help us connect with our audience – and what worked before does not always hold true today. How to improve your marketing game? Staying on top of current marketing technology trends can better enable sales teams by bringing them good quality leads that are more likely to become […]

How to / Marketing strategy / Marketing Tips 0

05 Sep 2016

How to Create a B2B Buyer Persona From Real Buying Behavior

LinkedInTwitterFBBufferShareP Buyer Personas How to Create a B2B Buyer Persona From Real Buying Behavior Most B2B personas are built once, in a single workshop, then forgotten. Here is how to build one from your actual pipeline instead, and keep it useful past the first quarter. Somewhere in your shared drive is a slide called “Marketing Mary.” Age 35 to 44. MBA. Reads industry blogs. Values efficiency. Nobody has opened it since the workshop where it was born. That workshop probably […]

Marketing strategy

27 Sep 2025

Migrating to Braze from a B2B platform: 40 Expert FAQs to understand key benefits, steps to take and important considerations

Migrating to Braze from a B2B platform: 40 Expert FAQs to understand key benefits, steps to take and important considerations Intro B2B teams are increasingly moving off legacy marketing automation platforms (MAPs) like Marketo, Eloqua, Pardot, and HubSpot to modern customer engagement platforms (CEPs) like Braze. Why you ask? Modern B2B buyers expect real-time, cross-channel experiences which are tailored to their true interests and buyer profile, requiring intuitive data management on the MAP side. Braze was built for data driven […]

Braze 0

23 Sep 2025

The best Solutions to share AI Prompts across the Marketing Team

The best solutions to share marketing prompts

Marketing AI Effectiveness: The best solutions to share marketing prompts Introduction Generative AI has crossed the chasm for teams: McKinsey reports that 65% of organizations are now regularly using gen AI and overall AI adoption jumped to 72% in 2024. For digital marketers, that surge exposes a new bottleneck: capturing, standardizing, and safely sharing the prompts that actually work so performance isn’t trapped in 1:1 chats or personal docs. At SalesWings, we believe the next wave of marketing efficiency […]

Marketing Tips 0