Tag : B2B

21 Jun 2018

[VIDEO WEBINAR] How To Close Large B2B Deals

Are you looking for tips on how to close large B2B deals? Complex sales? Long sales cycles? This webinar has got you covered! Join our friends Mark Hunter, The Sales Hunter, and Alex Berman, CEO of lead gen agency Experiment 27 together with Philip Schweizer, CEO of the inbound lead qualification venture SalesWings – for an exciting, know-how packed conversation. We’re talking all about how to close large B2B deals for your business: Watch this video of SalesWings CEO Philip […]

Sales Tipps 0

12 Jul 2022

Roxana Shershin Marketing Cloud Expert Interview on the future of marketing automation and trends

Roxana Shershin’s Take On Marketing Cloud & Marketing Automation Trends

This article was updated on December 11, 2025 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert of all things Marketing Cloud, Roxana Shershin. Roxana is the President & Co-Founder of Digital Additive, an Atlanta-based email and eCRM focused agency specializing in Salesforce Marketing Cloud. In this interview, Roxana will give her takes on implementing Salesforce Marketing Cloud, marketing automation trends, and how to make the most out of SFMC. Roxana Shershin: […]

10 Mar 2026

The top 8 Salesforce Quip alternatives for Sales Teams in 2026

The top 8 Salesforce Quip alternatives for Sales Teams in 2026 Sales teams are still losing a painful amount of time to internal coordination and busywork. Salesforce reports that sales reps spend 60% of their time on non selling tasks, like chasing internal approvals, hunting down the right enablement doc, and updating systems instead of speaking with customers. Salesforce has recently announced that it will soon retire Quip (March 1, 2027!), leaving a lot of sales team guessing where their […]

Tool Reviews 0

18 Dec 2025

B2B to B2C Martech Stack Consolidation: How Platforms Are Silently Killing Your ROI

Marketing Operations B2B to B2C Martech Stack Consolidation: How Platforms Are Silently Killing Your ROI Running separate B2B and B2C platforms feels reasonable until you calculate the real cost. Most organizations underestimate it by 40-60%, since the expense scatters across departments as duplicate licenses, integration upkeep, manual workarounds, and lost productivity, never showing up as one line item. This guide covers the five places dual platforms drain resources, the warning signs your split stack is hurting RevOps, and a three-phase […]

Marketing operations

17 Mar 2025

six step lead nurturing strategy to grow business saleswings

How can you increase business through lead nurturing?

This article was updated on January 8, 2026 with an up-to-date FAQ section. As anyone trying to sell, you’ll appreciate that most leads are not ready to make a purchase when you first connect, making the lead nurturing a key part of the sales cycle. As customer experience takes center stage, lead management has become increasingly complex. According to a study by Marketing Sherpa, 73% of leads are not ready to buy when they first share contact details and personal data. An efficient […]

Marketing strategy / Marketing Tips 0