Higher education teams often have more prospective students than admissions teams can follow up with at the right moment. Here’s how behavioral intent can help prioritize the right prospects, with lessons from a Peruvian institution that increased conversion from 15% to 20% in a year.
How National Fostering Group Cut CPA by 30% with SalesWings National Fostering Group brought digital marketing in-house to gain clearer control over foster-carer acquisition and understand which campaigns generated meaningful outcomes. By connecting SalesWings with Salesforce, the team can trace tagged campaigns, channels and creative assets from initial engagement through inquiry and positive screening. This visibility helps marketing optimise paid media, gives fostering advisors richer context for conversations and supports lead prioritisation during busy periods. Combined with wider campaign restructuring […]
Customer Success Story How Colt migrated from HubSpot to Salesforce with SalesWings This article was updated on May 7, 2026 with an up-to-date FAQ section. Data integrity is an issue many businesses struggle with – particularly as they approach agentic AI initiatives. To maintain accuracy across platforms and systems and create standardized processes is no small feat—especially at larger companies. At leading telecommunications company Colt, the situation was no different. Stuck with a setup that didn’t quite serve them, a […]
Find out how SalesWings helped Capital Economics’ sales reps “sort through the noise” with lead scores and tags. Learn how SalesWings can help marketing teams & sales teams get the rich behavioral insights they need and the impact it has in our latest case study. After implementing Salesforce Marketing Cloud, Capital Economics realized they were lacking native website tracking and lead scoring within Marketing Cloud. With SalesWings, Capital Economics can capture rich behavioral insights data, deliver timely sales alerts, and […]
Find out how SalesWings helped Semler Automotive more than double their email CTR to 25% with real-time behavioral segmentation. In this SalesWings customer success story, learn how a leader in the automobile mobility market boosts sales by using an hyper-personalized email strategy. Semler, the driving force behind Denmark’s automotive industry, chose SalesWings to deliver a more data-driven and tailored customer experience. With SalesWings, actionable first-party data collected, Semler completely changed the way they interact with potential and existing customers. […]
Learn how a Big 4 consulting firm is leveraging the power of SalesWings’ behavioral data and lead scoring to elevate their Marketing Cloud. After implementing Salesforce Marketing Cloud, this consulting firm realized they were lacking any native lead scoring and website tracking/data collection within Marketing Cloud. Without proper website tracking, their marketing automation efforts were lacking the data needed to drive them at their fullest potential. With SalesWings, they were able to capture critical behavioral data for marketing automation and […]
Learn how a top finserv company is leveraging the power of SalesWings’ behavioral data and lead scoring to enable sales. After implementing Salesforce Marketing Cloud, this finserv realized they were lacking native website tracking and lead scoring within Marketing Cloud and Sales Cloud. Without any sales insights from website tracking nor any lead scoring, their reps had access to limited information when speaking with prospects & clients and could not easily prioritize their leads. With SalesWings, they’ve been able to […]
