This article was contributed by Alaysia Brown from SalesLoft. There’s an old Space Race era legend that claims NASA spent millions of dollars developing a pen that would work in outer space, while the Soviets solved the same problem by simply using pencils. While the truth of that story has never been confirmed, it’s an accurate metaphor for how many sales organizations approach purchasing technology today. Modern sales has become the new “space race” in terms of technology. Sales teams are […]
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