The B2B Studio for Marketing Cloud Team here at SalesWings is happy to make you discover a great new app today. This new segmentation solution for Salesforce Marketing Cloud is called DESelect and is available on the Appexchange for Marketing Cloud. It caught our interest as indeed there aren’t all that many apps on the Salesforce app store yet around SFMC, so we wanted to test it for ourselves. In summary we’re happy to say, that this app will make your […]
This article was updated on January 13, 2026 with an up-to-date FAQ section. Today we are speaking with a true expert in all things sales and marketing in the real estate industry. Stuart Leo has spent several years in marketing roles inside the real estate industry in Asia Pacific. Today he is helping real estate companies approach digitization through a combination of strategic advice, Salesforce technologies such as Salesforce Marketing Cloud and SalesWings, as well as implementation services. He’s founder […]
This article was updated on January 14, 2026 with an up-to-date FAQ section. Today we look forward to another fantastic interview with SalesWings partner Robin, co-founder and CEO at AFDigital, a South-east Asia based Salesforce Multi-Cloud Partner with offices in Sydney, Melbourne, Singapore and the Philippines. Robin has in-depth experience implementing, running and optimizing dozens of Salesforce Marketing Cloud instances for companies like Malaysia Airlines, Samsonite, Traveloka, or Audi. Robin Leonard: I find the travel industry really interesting because […]
How to Elevate the Customer Experience in High Education with Salesforce Marketing Cloud – The ultimate Whitepaper. This article was updated on April 8, 2026 with an up-to-date FAQ section. At SalesWings, we take elevating the customer experience to heart. It’s one of the main reasons why we put a focused effort into collaborating with top Salesforce Marketing Cloud ISV solution leaders on this strategic roadmap whitepaper for Higher Education institutions to share innovative ways to elevate their customer experience […]
This article was updated on December 10, 2025 with an up-to-date FAQ section. In an era where customers demand personalized experiences, businesses need to go beyond the traditional approach to engage and retain their audience effectively. What are successful marketing cloud personalization strategies? What tools should you use? To answer these questions we’ve connected with Marketing Cloud Personalization expert Ekaterina Obolenskaya. About Ekaterina Obolenskaya: Ekaterina is a recognized as a Salesforce Marketing Champion for her exceptional knowledge and for her […]
Here is a breakdown on the hottest networking parties in our Dreamforce 2023 Party Schedule! Below you’ll find a list of parties to consider registering for, brought to you by SalesWings! This article was updated on May 5, 2026 with an up-to-date FAQ section. We deliver best-in-class B2B lead management, profiling, qualification and sales insights capabilities to Salesforce Marketing Cloud and Salesforce CRM, Braze and Segment.com. Have an event that is related to Dreamforce? Holding an after-party in San Francisco? […]
This article was updated on January 16, 2026 with an up-to-date FAQ section. The financial services sector is in full digital transformation and catching up with some of the more dynamic industries. A set of macro-economic and demographic influences makes change inevitable. Consumer trends like eCommerce, more stringent regulations such as GDPR, and the growing globalisation are changing the way clients act – and impacting the way financial services firms need to be run. SalesWings, a lead intent profiling solution for […]
