This article was updated on March 4, 2026 with an up-to-date FAQ section. There are a lot of exciting new trends to focus on this year, such as, account based marketing, predictive lead scoring (Saleswings) and live video streaming. Do you know which B2B marketing trends you should be focusing on this year? If marketers want to achieve more success in 2018, they should start by looking at sales. At the end of the day, the key to success in […]
Is your B2B sales and marketing ready to get predictive on the quick and dirty? Yes? Good. Follow me. A Hacker’s Guide to Launching Predictive B2B Sales & Marketing This article was updated on April 9, 2026 with an up-to-date FAQ section. The terms “Predictive,” “Machine Learning” and “A.I.” sound expensive, hype-driven, and essentially meaningless to the modern B2B sales and marketing leader. But look out, because the premise behind predictive is grounded in practicality and we’re reaching a tipping […]
This article was updated on December 18, 2025 with an up-to-date FAQ section. Many sales team managers have a monetary reward system in place for their sales staff to drive performance. While a financial incentive is a motivator an employee, many recent studies have shown that cash bonuses often do not have success long-term in driving a team’s productivity. This is why sales managers are often always on the look for sales incentive ideas and trying to find ways to motivate […]
This article was updated on December 15, 2025 with an up-to-date FAQ section. Modern technology has transformed sales organisations, including within more traditional companies, in many beneficial ways. It’s automating boring tasks. It’s making us more structured. However, one aspect of the sales job still makes any sales rep quiver and their stomach hurt.: Dealing with “NO, good bye”. Emotionally and psychologically, rejection is just as tough for salespeople to deal with now, as when a hungry cave hunter tried unsuccessfully to trade […]
This article was contributed by Alice Heiman. This article was updated on April 7, 2026 with an up-to-date FAQ section. Every successful sale has a strong process behind it. I’ve outlined a simple one I use below. If the process was built from a strong strategy and you follow the process, you have the best possibility of getting great results. There are many ways to execute on the actions for each step but many salespeople are missing a crucial one. […]
This is a guest post for Saleswings by Iain Ferreira, Content Marketing Manager at Achievers. With a growing mountain of evidence pointing to the importance of maintaining an engaged workforce, there are few remaining excuses not to take action to increase engagement levels of your own sales team. Sales Managers and their teams face many challenges, including managing the sales process, hunting down qualified leads, and of course, closing deals. Even if there are some Sales tools & technologies that […]
ridging your Marketing campaigns with Sales Actions Is your Sales & Marketing Stack ready for it? As the Head of Product (and CEO) of SalesWings, I come across dozens of new sales and marketing tools every month, and the best ones are those that don’t create new feature silos, but build bridges between great established tools. Techcrunch calls 2016 the “Year of the Sales Stack”, and that is good news for all brave sales people. Finally the sales department […]
