This article was updated on January 16, 2026 with an up-to-date FAQ section. The financial services sector is in full digital transformation and catching up with some of the more dynamic industries. A set of macro-economic and demographic influences makes change inevitable. Consumer trends like eCommerce, more stringent regulations such as GDPR, and the growing globalisation are changing the way clients act – and impacting the way financial services firms need to be run. SalesWings, a lead intent profiling solution for […]
Dreamforce 2018 is coming up! Are you on the lookout for the best Dreamforce parties and asking yourself where to register? Below you will find a solid list of some of the best Dreamforce parties for this year with direct links to register! [Heads-up] This list is provided to you by Saleswings, a real-time lead website tracking and lead scoring add-on for Salesforce and Salesforce Marketing Cloud. SalesWings enables you to enhance sales and marketing alignment by successfully identifying the most […]
Salesforce Reporting Salesforce Reporting Tips: 40 Expert FAQs to Create Reliable and Accurate Salesforce Reports and Dashboards Salesforce reporting is where RevOps either wins valuable insight or quietly loses trust in the data, and in the worst case, poor decisions start. This guide turns scattered best practices into one practical playbook: the right formats, clean source reports, the platform limits to design around, and an adoption loop that keeps numbers accurate week after week. Take marketing attribution as one example. […]
Salesforce Marketing Cloud, Explained for B2B The Salesforce Marketing Cloud Studios Breakdown (2026) Most guides to Marketing Cloud Studios cannot keep pace with an ecosystem where naming conventions and product lines shift every year. Social Studio is gone. Audience Studio was retired and its data deleted. Advertising Studio is now on a retirement clock too. This guide covers what is actually active today, and the one question most articles skip: how does a primarily B2C-built platform work for B2B marketers? […]
This article was updated on January 13, 2026 with an up-to-date FAQ section. The higher education space is a world on its own when it comes to sales and marketing – and not a comfortable one to be in. Competition is fierce. Sales cycles are long, with short opportunity windows and both “now or never” and “life-time-value” considerations. SalesWings met with John Duncan, Vice President of Sales and Business Development at Offprem, a leading Salesforce Marketing Cloud partner for many […]
Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell This article was updated on November 18, 2025 with an up-to-date FAQ section. In this Salesforce Expert interview with Sercante, SalesWings Co-founder and CEO, Philip Schweizer talks with Salesforce Martech Queen, Andrea Tarrell, who is the CEO & Founder of Sercante. Currently, they are the third-largest woman-owned Salesforce SI consulting partner touching every aspect of multi-cloud digital engagement. As well Andrea is a 17X certified Salesforce MVP and Marketing Champion. Andrea shares […]
9 Best Salesforce Einstein Alternatives in 2026: Lead Scoring, Intent Data & Sales Intelligence Sales representatives still spend 60% of their time on work that is not selling, which makes prioritization software valuable only when it gives teams trustworthy data and an obvious next action. This guide is for Marketing Ops, RevOps, demand generation, sales operations, Salesforce administrators, and revenue leaders comparing alternatives to Einstein. It separates predictive scoring, behavioral qualification, marketing automation, account intent, enrichment, and custom GTM workflows […]
