Expanding from B2C into B2B SaaS? Learn how to qualify buyer demand, connect engagement to Salesforce, and build a working B2B funnel.
Behavioral Marketing Use Cases: 40 Expert FAQs to Improve Engagement and Conversions Across the Funnel Quick Summary / Key Takeaways If you only remember 5 things from this guide, make it these: 📊 Behavioral Marketing Use Cases Benchmarks & Stats Behavioral marketing is increasingly important because buyers expect relevant digital experiences while maintaining control over how organizations use their information. The following research findings provide useful context for defining a behavioral marketing strategy. Metric B2B buyers Consumers Notes Prefer […]
According to the 2025 B2B Buyer Experience Report, 77% of surveyed buyers said their first vendor conversation was with the vendor they eventually selected. For SaaS marketing operations teams, that makes early intent detection more than a reporting convenience: the business needs to recognize buyer interest and respond while the decision is still taking shape. Meanwhile, the market around MadKudu has changed: HG Insights acquired MadKudu in August 2025, and its broader revenue intelligence platform launched in 2026. At SalesWings, […]
If you run marketing operations on Salesforce, budget season usually brings two questions at once. Leadership wants to know your AI plan. Finance wants to know why last year’s tools aren’t showing more return. Both questions tend to have the same answer. AI tools and the stack you already pay for rely on the same groundwork underneath them. When that groundwork is thin, new spend tends to inheri the same gaps. Your team is probably stretched already – almost every […]
A guide to the confirmed parties, networking drinks, breakfasts and side events around Salesforce AIforce World Tour London on October 15, 2026.
Financial services firms rarely have a shortage of customer and prospect data. The harder problem is knowing which signals should change what sales does next. A prospect may visit several product pages, return to a specific area of the website, submit a form, engage with a campaign and speak to sales over a period of months. In a complex financial services business, those signals can also sit across different websites, divisions, marketing platforms and CRM systems. The opportunity is to […]
Higher education teams often have more prospective students than admissions teams can follow up with at the right moment. Here’s how behavioral intent can help prioritize the right prospects, with lessons from a Peruvian institution that increased conversion from 15% to 20% in a year.
