Amplitude Alternatives, 2026 The 7 Best Amplitude Alternatives for First Party Intent Data in 2026 First party data has moved from a marketing advantage to a core part of the modern data strategy. In Supermetrics’ 2025 Marketing Data Report, 87% of marketers said their organizations prioritize first party data, compared with 58% that prioritize third party data. [https://supermetrics.com/marketing-data-report-2025] For marketing operations teams evaluating Amplitude alternatives, however, collecting behavioral events is only half the challenge. The more important question is whether […]
The 7 Best Salesforce Open CTI Alternatives as Open CTI Retires Salesforce has officially put a deadline on one of its longest standing telephony integration technologies. Open CTI is now in maintenance mode and will reach end of life on February 28, 2028, after which existing Open CTI implementations will no longer function. Salesforce is already directing customers toward Salesforce Voice and its newer telephony architecture. Salesforce’s Open CTI retirement announcement makes this much more than a future product roadmap […]
Salesforce Dreamforce 2026 Updated August 7, 2026 Dreamforce 2026 Parties & Networking Events in San Francisco The SalesWings team has attended Dreamforce no less than seven times, and we can certainly say one thing: Dreamforce is not only about what happens inside Moscone. Once the keynotes wind down, San Francisco fills up with rooftop happy hours, partner receptions, community meetups, dinners and some very big after-parties. This guide brings the best confirmed Dreamforce 2026 events together in one place. See […]
Salesforce Marketing Cloud Lead Scoring in Salesforce Marketing Cloud: The 2026 Guide Marketing Cloud was built to send. It was not built to tell a sales rep which lead to call first. Updated August 2026. Covers Marketing Cloud Engagement, Marketing Cloud Next (Growth and Advanced) and Data Cloud. Ask any B2B team running Marketing Cloud where their lead score lives and you get a pause. If this is the problem you are working through, B2B Personalization Strategy covers the next […]
How National Fostering Group Cut CPA by 30% with SalesWings National Fostering Group brought digital marketing in-house to gain clearer control over foster-carer acquisition and understand which campaigns generated meaningful outcomes. By connecting SalesWings with Salesforce, the team can trace tagged campaigns, channels and creative assets from initial engagement through inquiry and positive screening. This visibility helps marketing optimise paid media, gives fostering advisors richer context for conversations and supports lead prioritisation during busy periods. Combined with wider campaign restructuring […]
B2B Marketing Does Braze Work for B2B Teams? Short answer: yes, but with an add on. Here’s what Braze is built for, and what to add if you’re running a B2B motion on top of it. Quick answer: Braze is a real-time, cross-channel engagement platform built for omni-channel communication to customers. It has no native B2B lead or account scoring, so B2B teams running Braze typically pair it with a Salesforce-native layer like SalesWings to handle qualification and sales handoff. […]
Marketing Automation Comparison Braze vs. Marketo: Which Platform Fits Your Marketing Motion? Braze and Marketo get compared constantly, but they were built to solve different problems. Here’s how to tell which one matches your business, and what to pair it with once you’ve picked. Most “Marketo vs Braze” searches assume these two are competing head to head. In practice, they rarely are: Adobe Marketo Engage is built for more traditional, email-focused B2B teams running long, multi-touch sales cycles Braze is […]
