19 Best 6sense Alternatives, 2026:Â Intent Data, ABM & Sales Intelligence 6sense is one of the best-known platforms in account-based marketing, intent data and revenue intelligence. But not every team looking for a 6sense alternative needs another full enterprise ABM platform. TL;DR The best 6sense alternative depends on what you actually need to replace. Some teams need first-party intent. Others need third-party account intent, enrichment or advertising. Salesforce-led teams often need something more specific: lead and account scoring, buyer context, […]
Einstein Lead Scoring vs 6sense: Which Intent and Scoring Model Fits Your Revenue Team? Here’s the executive summary: Salesforce Einstein Lead Scoring predicts which leads are most likely to convert based on patterns in your Salesforce CRM data. 6sense helps revenue teams identify and prioritise in-market accounts using account-level intent, predictive analytics and ABM activation. SalesWings – a third tool in this category – works with first-party data (website/app actions) to create next-best actions inside Salesforce. This distinction matters because […]
Lead scoring and qualification get harder as companies grow. What starts as a manageable flow of inbound inquiries quickly becomes hundreds or thousands of leads moving through Salesforce every month. Some are actively evaluating solutions. Others are researching, comparing options, or simply consuming content. Why read this? SalesWings is the #1 lead scoring software for Salesforce, with 10+ years as a Salesforce ISV. The challenge is not collecting leads. It is knowing which ones deserve immediate attention. Without a clear […]
Marketing Campaign Reporting: How to Justify Spend and Prove Marketing Impact Justifying marketing spend has changed. Leadership teams no longer want a stack of channel reports that show marketing activity in isolation. They want evidence that marketing helps create qualified pipeline, improves conversion rates, supports sales efficiency, and contributes to revenue decisions. Marketing campaign reporting becomes credible when campaign engagement, website behaviour, pipeline movement, and revenue outcomes are visible in the same system sales and management already use. For marketing […]
What Is Lead Engagement? How to Measure It and Turn It Into Revenue Lead engagement is the measurable activity that shows how interested a lead or account is in your company, product, content, or sales process. For the product and implementation angle, see What Happens When AI Agents Can See Buyer Intent. It includes website visits, email clicks, form submissions, webinar attendance, product page views, pricing page activity, campaign responses, and other behavioural signals that help marketing and sales teams […]
14 Best Lead Scoring Tools in 2026 The best lead scoring tools help B2B teams prioritise the right leads and accounts based on fit, intent, and sales readiness. In 2026, the real difference is not whether a platform can create a score. It is whether that score is based on meaningful buyer behavior, visible to sales, and easy for marketing to act on. This guide compares the best lead scoring tools for B2B teams, including Salesforce-native scoring, first-party intent scoring, […]
Agentforce World Tour 2026 Sessions & Networking Events Salesforce’s biggest event in the UK is returning to ExCeL London on June 18, 2026, bringing together customers, partners, admins, developers, marketers, and sales leaders for a full day of learning, networking, and innovation. This year’s Agentforce World Tour London is focused on helping organizations become Agentic Enterprises, combining AI agents, trusted customer data, automation, and human expertise to drive better business outcomes. For teams operationalising this, Agentforce Intent Data connects the […]
