Find out how SalesWings helped ISIL increased sales conversion rates by 33% with SalesWings

ISIL (Instituto San Ignacio de Loyola) is a famous higher education institution in Peru.

With five different business units each offering a wide range of programs, ISIL welcomes students from diverse backgrounds and interests.Whether they’re a student pursuing a technical career, a company looking for corporate training, someone interested in short courses, or even a graduate aiming for a master’s or bachelor’s degree in the United States, ISIL has something to offer.

We recently spoke with Katia Garvich San Martin, Head of Technology Solutions at ISIL, to better understand the challenges ISIL faces.

“Before SalesWings, we used to qualify leads manually and the results were subjective, sometimes completely wrong. In the end, the commercial team did not believe in the data. Now, with SalesWings, we have quality information in real-time that both Marketing and Sales trust and use.” 

Without the right technology, the main challenge for the ISIL enrollment team was to identify the best moment to reach out to prospective students and cut through the noise.

ISIL is using SalesWings AI-driven predictive score to understand the urgency of a lead, as well as a scalable lead scoring model to gauge the importance of that prospect. In addition, ISIL implemented SalesWings tags to identify the level of interest of a prospect with respect to specific programs.

Sales and Marketing teams can then access the scoring and date of last online visit in list views in Salesforce directly, helping them prioritize their outreach effort. 

Since implementing SalesWings, ISIL saw their conversion rates of prospective students increase from 15% to 20% in a year. 

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