Higher education teams often have more prospective students than admissions teams can follow up with at the right moment. Here’s how behavioral intent can help prioritize the right prospects, with lessons from a Peruvian institution that increased conversion from 15% to 20% in a year.
The Complete Guide To Sales & Marketing Alignment Within Salesforce Marketing Cloud In this article we’ll go over the symptoms of sales and marketing misalignment to watch out for, the steps you can start taking to ensure proper alignment, and how doing so will help you achieve the results your team desires. Catching any growing rift between your sales and marketing teams early is crucial to maintaining healthy alignment. Proper sales and marketing alignment is essential for sales and marketing […]
How National Fostering Group Cut CPA by 30% with SalesWings National Fostering Group brought digital marketing in-house to gain clearer control over foster-carer acquisition and understand which campaigns generated meaningful outcomes. By connecting SalesWings with Salesforce, the team can trace tagged campaigns, channels and creative assets from initial engagement through inquiry and positive screening. This visibility helps marketing optimise paid media, gives fostering advisors richer context for conversations and supports lead prioritisation during busy periods. Combined with wider campaign restructuring […]
This article was updated on February 19, 2026 with an up-to-date FAQ section. With Black Friday and Cyber Monday just around the corner, one should have his email marketing content ready to send. This year, more than ever, it’s about deep discounts. In all categories. There’s just one slight problem. You can’t easily use Coupon Codes in Salesforce Marketing Cloud, learn more about it with experts from this Providence SEO company. SEO marketing is essential for businesses looking to increase […]
This article was updated on December 11, 2025 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert of all things Marketing Cloud, Roxana Shershin. Roxana is the President & Co-Founder of Digital Additive, an Atlanta-based email and eCRM focused agency specializing in Salesforce Marketing Cloud. In this interview, Roxana will give her takes on implementing Salesforce Marketing Cloud, marketing automation trends, and how to make the most out of SFMC. Roxana Shershin: […]
The B2B Studio for Marketing Cloud Team here at SalesWings is happy to make you discover a great new app today. This new segmentation solution for Salesforce Marketing Cloud is called DESelect and is available on the Appexchange for Marketing Cloud. It caught our interest as indeed there aren’t all that many apps on the Salesforce app store yet around SFMC, so we wanted to test it for ourselves. In summary we’re happy to say, that this app will make your […]
Salesforce Marketing Cloud, Explained for B2B The Salesforce Marketing Cloud Studios Breakdown (2026) Most guides to Marketing Cloud Studios cannot keep pace with an ecosystem where naming conventions and product lines shift every year. Social Studio is gone. Audience Studio was retired and its data deleted. Advertising Studio is now on a retirement clock too. This guide covers what is actually active today, and the one question most articles skip: how does a primarily B2C-built platform work for B2B marketers? […]
