This article was updated on April 6, 2026 with an up-to-date FAQ section.
As a Business to Business Marketing professional, it is key to understand the best tactics and strategies by learning all of the newest information. While reading about these tactics online helps, getting in-person consultation and speeches makes huge difference. You can ask follow-up questions or get immediate feedback on strategies you ate pursuing. Additionally, Asia has emerged as a key global growth engine. The continent has a number of dynamic, fast-growing economies that are adopting different marketing strategies. So, what are the top B2B conferences in Asia that marketing professionals should be aware of to learn these best strategies? SalesWings has the answers below.
DIGIMARCON ASIA PACIFIC 2017
It is focused on digital marketing experts and will be held on September 20th and 21st 2017 in Singapore. The event will educate participants on Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement and much more. The event will be held at the Marina Bay Sands Expo Center which is a fun place to work, play and has some casinos nearby. Speakers are mostly industry experts that can provide context and insight into marketing in the region. (Event website)
The LEAD (Loyalty, Experience, Analytics, Digital)
This conference will be held in Singapore from October 31st to November 1st this year. The conference will be held at the Suntec Convention Center. It is billed as the premier marketing event of the year and is attended by over 600 professionals. It has an extremely broad and experienced group of speakers and attendees. Representatives from large banks, airlines, energy companies, financial services firms and technology firms among other will be there. This conference is more for direct company sales and marketing professionals rather than agents. It has representatives fairly evenly from all of the major Asian economies as well. (Event website)
The China Marketing Summit in Shenzhen
China is focused on that country which is by some measures the largest economy in the world. It will be held July 14th and 15th at several different high-quality venues in the city. It has over 8,000 attendees from all around the world including a large US contingent working on marketing strategies in China. The conference is the most broad in scope covering every marketing challenge, however it is the most focused on a single country. Large brands such as Marriot, Huawei, Standard Life and Tencent are sponsors of the event. (Event website)
B2B Marketing Leaders Forum APAC 2017
The B2B Marketing Conference being held from May 16th to 18th in Sydney, Australia is another important event. It will be held at the Doltone House Jones Bay Wharf. This conference focuses both on Australia and Asia. The conference is more software focused, helping attendees to understand an utilize the leading CRM and marketing platforms. Marketo, Salesforce and Oracle are large sponsors of this conference. It is known to attract many technical experts with development advice. However, there are still many opportunities for networking and beak out sessions. (Event website)
Frequently Asked Questions
- Are B2B marketing conferences in Asia worth attending?
- How can I justify these conferences Asia in my budget?
- How should I use first-party data after a conference?
- Which B2B marketing conferences Asia should I shortlist?
- Is B2B Marketing Leaders Forum APAC right for my team?
- What should I do before attending B2B marketing conferences Asia?
Are B2B marketing conferences in Asia worth attending?
B2B marketing conferences Asia are still worth attending when you choose events that match your pipeline goals, market focus, and buying-stage priorities.
The strongest events combine practical learning, peer access, and regional context you rarely get from webinars alone. For a B2B marketing manager, the value is usually highest when the agenda helps you solve immediate challenges such as demand generation, ABM, AI adoption, partner marketing, or measurement across APAC. Treat conferences as working sessions rather than inspiration trips: define target accounts, meetings, and follow-up outcomes before you book.
Tip: shortlist only the events where you can clearly name the teams, accounts, or skills you want to influence.
How can I justify these conferences in my budget?
B2B marketing conferences Asia are easiest to justify when you tie attendance to measurable outcomes such as meetings, influenced pipeline, and post-event opportunities.
Build the case around business impact instead of attendance alone. Before requesting budget, set targets for booked conversations, target accounts engaged, partner introductions, competitor intelligence, and content or campaign ideas you can operationalize quickly. Leadership usually responds better when conference spend is framed as a controlled experiment with clear KPIs, owners, and follow-up timing.
Tip: use this conference preparation checklist from SalesWings to structure goals, outreach, and ROI tracking before approval.
How should I use first-party data after a conference?
First-party data from conference interactions should be organized quickly, used transparently, and turned into segmented follow-up based on buyer interest.
The key is not collecting more contacts than your team can responsibly process. Capture consent where needed, log interaction context while it’s fresh, and group leads by topic, urgency, account value, or buying stage so follow-up feels relevant rather than automated. This helps you personalize outreach, support retention, and build stronger long-term account intelligence instead of treating every badge scan the same way.
Tip: review SalesWings’ guide to first-party data and retention strategy when planning your post-event nurture flow.
Which marketing conferences in Asia should I shortlist?
B2B marketing conferences Asia are best shortlisted by format and focus, not by hype, because the right event depends on the outcomes you need.
A practical shortlist today would usually include B2B Marketing Leaders Forum Asia for senior B2B strategy and revenue discussions, DigiMarCon Singapore for broader digital and martech topics, and selected market-specific events when country execution matters more than regional networking. If you want a more analyst-led view, events such as Forrester’s B2B Summit APAC can also be relevant when available. Your final shortlist should be based on the current agenda, attendee profile, and speaker mix.
Tip: review the latest B2B Marketing Leaders Forum Asia event page before locking travel.
Is the B2B Marketing Leaders Forum APAC right for my team?
This forum is a strong fit for teams focused on pipeline, revenue accountability, leadership credibility, and modern B2B growth.
It’s especially relevant for marketing managers who need ideas they can translate into board-level language, tighter sales alignment, and stronger commercial reporting. Compared with broader digital events, it tends to be more useful for marketers responsible for strategy, demand generation, lifecycle planning, and executive influence across APAC. It may be less suitable if your immediate need is highly tactical training on one specific channel or platform.
Tip: choose this event when you want peer benchmarks and senior-level perspective, not just vendor demos or generic trend talks.
What should I do before attending B2B marketing conferences Asia?
B2B marketing conferences Asia deliver better results when you prepare your meetings, messaging, and follow-up system before you arrive.
Start with a simple plan: identify the people you want to meet, book key conversations in advance, and decide what proof of success you will capture in your CRM. Then review the agenda for breakout sessions tied to your priorities, such as ABM, AI, measurement, or regional expansion, so your time is not lost in generic keynotes. You should also align internally on who owns networking, note-taking, and post-event follow-up.
Tip: treat the conference app and attendee list as working tools, not optional extras.
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